Facebook’s Open Graph Personalizes the Web

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Facebook has created a platform that allows sites and apps to share information about users in order to tailor offers, features and services to each one’s interests and tastes — even if that individual has never visited the site before.

When you’re signed on to Facebook, participating websites like CNN.com will display information, goods and services tailored specifically to your interests — without requiring you to sign in at that website or provide it with any information.

Speaking at the F8 Developer Conference, Facebook CEO Mark Zuckerberg and former FriendFeed (FriendFeed) CEO Bret Taylor, who is now Facebook’s director of product, named three new features that will make this possible and easy to implement.

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