Location based marketing is gaining more ground, thanks to the location based service providers like Foursquare and Gowalla the two leading service providers. Foursquare is leading the Geolocation war with a much higher user base when compared to its competitors.
Foursquare has reached the milestone of 100 million check-ins. The company recorded 40 million check-ins only 2 months back, it is growing at a phenomenal rate of 1 million check-ins per day. Location based marketing and advertising is all set to reach a peak with increasing number of people using the service.