Blogging By Marketers Is Likely To Increase

1 in 3 companies will have a blog by 2012, a rise of 43% according to a forecast by eMarketer's.

"Companies are finding that blogs fill a specific niche that other forms of social media do not,” said eMarketer senior analyst Paul Verna.

Here is a chart on the rise of blogging for marketing purposes.


Blogs are perceived to have higher value when compared to other social media sites, with over 144 million blogs the number is all set to raise more. We earlier saw about the Importance Of Corporate Blogging where 31% of respondents felt blogs are critical and 71% rated blogs as useful, according to the study by HubSpot.

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