Why We Follow Brands On Twitter?

Twitter has become a integral part of many brands online strategy, but why is that consumers follow brands inspite of knowing they are there to make a sale? Exact Target conducted a survey and released this analysis as to why people follow brands on Twitter.

With 38% of twitter users saying they follow to get updates, 32% saying to stay informed companies have a right reason to make their presence felt in social media through Twitter as a platform... People also follow brands to save money.

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