Social Media for Niches

Social media gets some desi touch. Indian entrepreneurs are getting into social media and creating new markets and social media spaces and exploiting the untapped markets by getting into the niches. This article talks about the people who have come up with creative ideas and what they have established online. The concepts by each of them are unique and new to Indian consumers, but they lack the ability to keep their customers engaged and hooked up to their websites. The writer says they can learn a lot from the social media giant Facebook to make their websites sticky keep the customers hooked.

Read the full article on The Financial Express