How much is facebook's actual worth in financial terms? Forbes thinks it’s worth $23 billion. SharesPost pins its value at $26.3 billion. And finally, The Financial Times says it’s a $33 billion company.
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Twitter is the choice of online medium used by many brands to engage consumers in a conversation. We earlier saw why Twitter is being used by consumers when it comes to following brands.
Games are an integral part of Facebook, 2/5th of Facebook users use the site as a platform to play social games. The top ten Facebook games has 12 million users each.
The much awaited version Foursquare 2.0 is going to be released today, the new features added are Tips and To-Dos. These features are not new. Foursquare has just made it easier to access these features with separate buttons. With Facebook rolling out Facebook Places slowly to the entire world, Foursquare is looking to set itself apart from just being a Location based service provider with new features. Will Foursquare be able to extend its advantage by introducing new and better features or crumple under the pressure from Facebook?
Yahoo has announced the launch of much improved version of Yahoo Mail which is much social media friendly, faster and cleaner. Yahoo says that may of its core features have been “re-architeched” in an effort to make downloading and e-mailing a faster experience.
Gatorade has formed a team for 'Mission Control' which manages all the social media activity that happens around the brand 'Gatorade'. They keep a check on all the conversations or talks about gatorade, solve queries and change the brand perspective by talking to people as a person. They have made a proprietary set of protocols using products from IBM, social media tracker Radian6 and others to weigh real-time opinions. It gives importance to mentions and comments based on how influential the commenter is. Pepsico is doing this to revive one of its most profitable beverage which has experienced a decline in sales in the three years. The team was set up in April this year and since then it has seen a rise in sales by 7%, but it cannot be accurately attributed to Gatorade's social media program as summer sales could have also helped revenues. If this approach is successful they plan to replicate the idea for their other brands Quaker Oats and Tropicana.
Microsoft has released the Beta version of IE 9, this the best effort form Microsoft to reclaim its declining glory and market share in the web browser war. It is faster, has better support for HTML5 and CSS3, and seems better-tuned to the needs of the user than previous versions.
70% of Consumers gather information about a product from Social Media Websites, and 68% from the company website itself. Social Media tends to be more trust-able as consumers give their own review of a product as opposed to business giving the review.
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In the recent months the social networking users in the age group of 65+ has doubled and the users in the age group of 50 -64 have also increased significantly. Facebook and LinkedIn experienced the major chunk of growth among the senior users.
