The Beauty and the Blog – Social Media ROI

  • Pin It
  • Pin It
Ever wonder if social media results in real ROI or more specifically if “influentials” on the blogosphere really influence anything? Here is an interesting article by Gavin O’Malley who talks about how influential bloggers affect the buying decisions of thousands of women when it comes to beauty products. To quote from the article, O’Malley says, “What’s more, women respondents said they turn to and trust “familiar” bloggers more than store Web sites, social networks or even message boards when seeking beauty product recommendations.”


It’s an interesting article where more is discussed and backed by facts. Click here to read the full article.

Leave a Comment