Fixing success metrics before launching a social media campaign is as important as the campaign itself. In this article from Social Times, Neil Glassman explores 10 crucial measures of social media marketing ROI. Just last week, we had shared another video to measure Facebook impact but this article is more general in nature for “social media” and not specific to a particular platform. There have been quite a few article written on Facebook ROI and one article we shared last year also spoke about measuring Facebook ROI for a business.
In this article, Glassman goes over metrics like reputation management, providing improved customer support, raising awareness of products, etc.
Read the full article on Social Times