It’s true that social media is now a critical part of a brand’s advertising and marketing strategy, and sometimes customer service strategy, political strategy and lots more. But at the end of the day, everyone’s measures ROI on any ad spend, and social media is no different. Monetizing social media has always been something of interest and is many times important as a brand/organization makes a decision on how much to allocate for their social media budgets.
In this article by Carolyn Brown in Inc., she goes over various brands and how they are monetizing their social media hence able to measure ROI very accurately. Whether it’s selling computers for Dell, selling pet merchandise by PETCO or buying tickets for a football game, it’s all being done with the help of social media.
Read the full article on Inc