Slideshare is not discussed as a marketing and branding tool very often. Many brands and organizations use it more as a “display” or “showcase” tool for products, services, case studies, etc. But if leveraged properly, the online slide sharing platform can become quite a vital tool in the social media marketing arsenal for a brand. Of course the first steps are to create a good looking branded Slideshare page and have well designed and quality presentations. But there’s lot more you can do on Slideshare for marketing.
Kristina Allen talks about 5 Slideshare marketing tips that are useful and effective. Things like using a lot of visual metaphors, including a call to action, generating leads, etc. Read the full article about top tips for Slideshare marketing on the Convince & Convert blog.