INFOGRAPHIC: How Airways are leveraging Social Media

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Airlines have taken to using social media as an integral part of their marketing strategy. In this infographic you will see how airlines are using both dedicated and integrated human resources for social media presence. There was a 60% increase in tweets received between Feb to March 2011. In March alone airlines received 101,400 tweets of which 24,500 tweets were replied to.

It is expected that 40% of airline companies are looking to expand their social media team, the team members come from different departments. See more on the reach of social media for the leading airlines on social networking sites.

Source: Tnooz

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