Here is another video which goes about telling you why social media is not a Fad. Broadband access is expected to grow from 55% to 90% in 2012, 35% of the global workforce will be mobile by 2013. 41% of business owners said Twitter delivered “Great value” to their company. 12.2 hours of video is being watched each month by the average online viewer. Facebook has over 350 million active users on global basis, 50% of these active users login everyday! It is not all together surprising that consultants and marketing professionals are the most active users of social media. The stats and figures on social media is endless see more on the video below.