Here is an Infographic which is both funny and at the same a good guide on how to use Facebook. Whenever you do a good job in engaging your fans and following the guidelines of facebook, you get to use the ladder to climb up, similarly you get bitten by a Facebook snake when you do not follow the guidelines of Facebook. Go on and roll the dice to get the right strategies.
See the ladders and snakes of Facebook on the infographic below.
Source: Mark Smiciklas