Simply put social commerce refers to commercial activities done on social media platforms like Facebook, Twitter, etc. Many retailers, big and small are adapting social media for their business and research data shows that once a consumer becomes a fan of a particular brand on facebook, it is likely he would become a customer of the brand’s products/services.
In the Infographic below you wil see exactly how businesses are looking to implement social media to reach out to potential consumers. Also see how having a facebook presence is viewed from a business point of view and consumer point of view on the Infographic below.
Source: Noob Preneur