Analysing Twitter and its users

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Twitter has established itself as a great marketing platform for brands, below is an analysis of twitter which confirms the same.

  • 6 in 10 Twitter Followers are Existing Customers of Brands
  • 6 in 10 Followers More Likely to Recommend
  • Half of Twitter Users Go Online More than Once an Hour
  • Nearly Half of Twitter Users Been Tweeting Less than 1 Year
  • 1/3 of Followers Interact with More Brands This Year


  • 79% of Twitter users follow fewer than 10 brands, with 36% following one or two.
  • 75% of Twitter followers have never unfollowed a brand.
  • 26% of Twitter users 18-35 follow a brand, compared to 17% of followers 35-49 and 13% of those 50 and older.
  • Half of followers say they are more likely to buy a brand after following, including 55% of men and 45% of women

Read the complete analysis on Marketing Charts

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