Internet savvy consumers go to the web for information before making the purchase decision, these internet savvy users go to different social networking sites, forums and other online sources to gather information for the product they are looking to buy.
In this Infographic you will see how the social consumer makes the purchase decision based on the information he gathers from internet. Some highlights for the study:
* 93% of people who look for travel deals use search.
* 49% of people use Facebook when searching for restaurants.
* 63% of baby product consumers use Facebook to research a brand.
More interesting insights on the Infographic below.
Source: Mashable