The main objective of any business is to make money and have a loyal customer base. This strategy is a well known fact to all businesses and business owners for ages. But since there is a sudden outburst in the online Social Networking platforms, every business is finding it difficult to retain their customer base.
There are 3 reasons why a business should be present in these platforms:
1. Your customers are already there.
2. Your competition is there, if not, will be soon.
3. Your employees and new hires expect it.
Source: Social Media B2B