INFOGRAPHIC: Social Media Battle Ground for Luxury Brands!

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It is very obvious that major luxury brands are having a huge presence in the social media platforms, one such classic example is “Burberry” where their digital spend for 2012 has consumed more than 60% of the total ad budget. This has resulted in 29% upscale of their revenues for the same period!

Interesting Stats:
1. 69% of all luxury brands have a Facebook presence.
2. 46% of all luxury brands have an account in the micro-blogging site Twitter.
3. 34% of all luxury brands have at least one mobile app.

For more such insights, see how luxury brands are fighting it out at this battle field on the Infographic below.





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