It is very obvious that major luxury brands are having a huge presence in the social media platforms, one such classic example is “Burberry” where their digital spend for 2012 has consumed more than 60% of the total ad budget. This has resulted in 29% upscale of their revenues for the same period!
1. 69% of all luxury brands have a Facebook presence.
2. 46% of all luxury brands have an account in the micro-blogging site Twitter.
3. 34% of all luxury brands have at least one mobile app.
For more such insights, see how luxury brands are fighting it out at this battle field on the Infographic below.
Source: Social Media Influence