A well rounded article from Inc that talks about how you build your brand on LinkedIn. It’s quite true that, “Potential customers now assess your brand based on your LinkedIn profile rather than your website.” So it’s doubly important to make sure your LinkedIn profile is accurate, professional and up to date. The article gives a simple step-by-step process of how you can upgrade your brand’s LinkedIn presence. Here’s step one:
1. Choose a customer-focused message. Many entrepreneurs tend to think from the inside out: This is our product, here are its features. Instead, think from the outside in: Our customers buy from us in order to achieve this goal.
Read the rest of the article on Inc.