Bangalore, 27th June, 2012
The Forum Mall, one of Bangalore’s first full-fledged malls, has appointed AliveNow as their social media partner. AliveNow will carry out digital marketing activities for both Forum Mall, Koromagala and Forum Value Mall, Whitefield.
Mr. Rama Raju, GM – Mall Operations added, “Forum Mall being one of the pioneers of the mall culture in Bangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers, even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall”.
AliveNow CEO, Adhvith Dhuddu said about this development, “We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms.”
About The Forum Mall: Prestige Group launched The Forum Mall at Koramangala – the IT Hub of Bangalore. Since its inception in 2004, The Forum Mall, Koramangala has been the most premium destination for Bangaloreans. The Forum Mall was the result of the convergence of shopping and entertainment and the emergence of family entertainment centers. A fine example of ‘shopper-tainment’, The Forum Mall boasts of 76 stores having the biggest brands catering to every need of the shopper spread across 3,50,000 sq.ft. And true to its promise, one is welcomed by a wide and exquisite array of brands such as Westside, Landmark, Tommy Hilfiger, Espirit, United Colors of Benetton, Mc Donalds and KFC. Besides elevating the shopping experience, it is a haven for the entertainment buffs with PVR’s eleven-screen cinema. Bringing alive the best of brands and amusement, The Forum Mall presents a novel shopping experience unlike any other.
About AliveNow: AliveNow is a full-service award-winning social media agency based in Bangalore offering a range of social media services. They have worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India. In 2012, AliveNow’s CEO made it to the cover of India Today magazine as one of India top 20 young and emerging entrepreneurs
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