Our subsidiary, Newsfeed SmartApps recently partnered with leading digital agency, isobar to launch a fun and engaging Newsfeed SmartApp for Reebok India. This was to promote the launch of Reebok ZPump shoes and get engagement and interaction with fans on the Reebok India Facebook page.
Newsfeed SmartApps team along with isobar and Reebok India launched a game where users have to run in 3 different environments and cross hurdles in the best possible time. Winners got ZPump shoes and the campaign has been a great success so far. Given below is some of the coverage we got for this activation.
Campaign Brief Asia – http://www.campaignbriefasia