To unveil the new collection, fans were urged to like and react to the Live video and at a target of every 50 or 100 likes on the video 3 new looks from the new collection were automatically revealed! There was a real time counter showing how many likes the video received. Fan’s who liked the video could also see their names appear on screen, which made it truly a audience powered fan driven digital activation.
Commenting on this campaign, Jahnavi Duvvuri, Senior Account Manager at alivenow shared, “Facebook Live is picking up and audiences are tuning into FB Live from their smartphones and desktops. We wanted to take Facebook Live engagement to a new level so we built a FB Live Video app which has real time counters and acknowledges fan participation. UNLIMITED’s new collection reveal was the right opportunity for them to use this technology and the response has been incredible!”
You can tune into the UNLIMITED’s Facebook page – https://www.fb.com/Unlimited
Arvind Lifestyle’s brand UNLIMITED became the first fashion brand in India to unveil a new collection on Facebook Live which was powered by fan engagement. Digital marketing agency alivenow helped conceptualize and launch this unique FB Live video app engagement.