Emirates NBD, one of the largest banking groups in the Middle East, has launched anengagingFacebook messenger chatbot to educate users about how savings from Emirates NBD can be rewarding. Users can interact with the bi-lingual chatbot in English or Arabic after getting started. The chatbot journey talks about how savings with Emirates NBD can win youthe Bentley Mulsanne as a grand prize or exclusive Omega Globemaster and Seamaster watches every month.
The Facebook messenger chatbot was conceptualized and developed by award winning digital agency, alivenow. Short, crisp, and immersive, the chatbot has cool features like audio, link-outs, questions, etc. This unique digital activation makes Emirates NBD is the first bank in the Middle East to launch a chatbot exclusively for a campaign.The campaign chatbot will be active till the end of March but has already received an incredible response.
Vikram Krishna, EVP, Group Marketing and Customer Experience at Emirates NBD shared,“To revolutionize the way business interact with customers, we introduced Emirates NBD Savings Chatbot to source leads by selling our products and services on Facebook Messenger offering an additional and quick channel to become an Emirates NBD customer. This Virtual Assistant on Facebook using natural or conversational English, offers a quicker, simpler, intuitive and personalized customer experience.”
alivenow which is known for its patent pending product Newsfeed SmartApps and other innovative technologies like Live Video Apps, has built a robust team to develop and deploy messenger chatbots. They’re working with leading retail, automobile and fashion brands who will soon be launching unique Facebook messenger chatbots to connect with their audience.
Talking about this campaign and generally about Chatbots, Adhvith Dhuddu, CEO of alivenow,shared, “Messenger chatbots are going to be huge. We strongly believe in this product and were thrilled to work with Emirates NBD to build a bot that effectively and creatively communicates to users about the benefits of saving with Emirates NBD. Not many brands are thinking of using bots for short campaigns, but we think it’s very effective to deploy messenger chatbots for weekly or monthly campaigns in a mobile-first world where the user controls the conversation and see what they choose to.”
Users can visit http://m.me/EmiratesNBDSavingsChatBot to interact with the chatbot on their mobiles, desktops, or tablets. Or open their messenger app and search for the “Emirates NBD Savings Chatbot.”