Have you checked out this clever little technology called Newsfeed SmartApps? This patent pending product lets brand create facebook posts that are interactive and playable right in the newsfeed! Newsfeed SmartApps literally introduces a new content type or a new genre of content that a digital marketer and a social media strategist has in their content marketing toolbox.
Currently you are limited to posting photos, videos, GIFs and links to external URLs as a facebook post. While these are great content types, there are limitations which newsfeed smartapp technology solves. For example, with this tool you can have interactive games playable right in the newsfeed, or have buzzfeed type quizzes that work directly in the newsfeed.
Here’s a short video of how newsfeed smartapps work.
Brands such as Pepsi, Dettol, BMW, Nike, Mercedes, HSBC and hundreds more have used this technology to amplify post engagement and get more ROI on their content strategy. Global agencies like Ogilvy, JWT, Mindshare, Havas, Cheil, MEC and other’s have worked with newsfeed smartapps to deploy interactive posts for their clients. Here’s a full list of newsfeed smartapps clients and partner agencies.
Check out the use cases section on the newsfeed smartapps website to see various examples of how brands have used this tool.