How to create a Viral Video?

Here is a compilation of 10 videos that gives you an insight as how a brand should create a viral video. Once brands start figuring out how to create these, they can make viral videos of their product launches. Going viral requires you to try out these ideas and stick to the basics. Most of the viral videos have followed some or all of these when shooting a video. 

Check out the top 10 compilation of how to create one for your brand here.


Press Release: Naturals Unisex Salon and Spa Appoints AliveNow as it’s Social Media agency

Bangalore, 21st May, 2012


Naturals Unisex Salon and Spa, who are India’s fastest growing salon chain has appointed AliveNow, the award winning social media agency from Bangalore to manage their social media and online duties. With the number of salon’s expanding at a rapid pace, Naturals wanted to partner with the right company to help them leverage the social media and online space for effective and creative marketing and branding. Being a retail chain, Naturals realizes the importance of the social platform and being a consumer-facing company, it becomes even more critical for the Naturals brand to be active and present on social media channels.

Mr. Vaibhav Kumaravel, Head of Online Media Marketing, Naturals Salon and Spa said, “We at Naturals understand the need to be present and active on the digital space. There is immense potential that can be tapped with the right push. We chose to partner with AliveNow because of their expertise in Social Media. We believe that they are the right people to represent us and are very happy to be working with them.”

Mr. Adhvith Dhuddu, CEO of AliveNow added, “We are very happy to be associated with a fast growing and vibrant retail brand like Naturals. The growth story of Naturals is quite outstanding and we are thrilled to be working with the incredible marketing team. We’ve already devised some very interesting and creative social media campaigns keeping the target audience in mind and will roll them out very soon. It’s critically important for any B2C brand, especially retail players, to be present and active on social media and then to listen, engage and excite the audience on social. We plan to do just that with innovative and interactive campaigns targeted at the right audience.

About Naturals: Naturals – India’s No.1 Family Salon & Spa, is synonymous today with beauty care and styling in India, a Pioneer in the concept of Unisex Salons in India. Founded by Mrs. Veena K in the year 2000. Naturals Beauty salon is the one that has revolutionized the concept of beauty and styling in days when grooming was limited to nothing other than regular haircuts. Over years, it has grown leaps and bounds to become one of the finest beauty and wellness destinations across India with over 140 salons and expanding. Naturals is acknowledged as the most happening chain of beauty care centers in India.

Actor Genelia D’Souza is well known for her bubbly image as is every outlet across India belonging to the Naturals chain, which Genelia is the brand ambassador of. As of today, Naturals has reached out to Indians for their styling needs. In fact, Genelia has been a Naturals customer and has been visiting the Hyderabad branch for a while now and also uses Naturals for her outdoor shoots to meet her styling needs.

About AliveNow: AliveNow is a full-service award-winning social media agency based in Bangalore offering a range of social media services. They have worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India. Find out more at alivenow.in

Bible for “Timeline” in Facebook – Simple but Effective!

This is very important for all those who are running Brand pages on Facebook. These are simple but effective steps to be taken. The main purpose of having a presence in the world’s biggest social platform is to get the due mileage when it comes to customer engagement and interaction.

Follow these:
1. Embrace Images
2. Cover Photo – Prime Real Estate
3. Pay attention to Insights because it pays!

For the complete list of things to be followed, click here and you will know how to get a better customer interaction and a better understanding of the new “Timeline’.

Source: Mashable