SLIDESHOW: Top 12 Digital Predictions for 2012

Millward Brown shares their view on the 12 hottest trends for the new year in the digital space. Some of their predictions include,

– Gamification Unlocked – Big Brands will become even more playful
– Online video invades the living room
– Mobile marketing will become more social and local than ever before
– Widespread adoption of the mobile wallet
And more! View the document below.

Source: Millward Brown SlideShare channel

Checked In At Foursquare!

This social networking platform has managed to earn the brownie points by just highlighting their Geo-location social networking aspect which is the USP of their product offering. A very visionary approach towards extending the social connectivity using smartphones, by letting the user post information about their movements. It is considered to be a potentially huge platform for brands to target their audience using location-based marketing strategies, specially when it’s proven to drive ROI for businesses.

Source: Carmine Gallo