AliveNow - Social Media Blog

INFOGRAPHIC: Analysing Twitter by the Numbers

2012-01-28T10:29:00.000+05:30

Twitter has grown at a tremendous pace since its launch in 2006. Some interesting twitter numbers:

* By Feb, 2010 there were 50 million tweets sent per day the number grew to 140 million by Feb, 2011!
* It took 3years 2 months and 1 day to reach 1 billion tweets, by March 2011 it just took a weeks time to reach a billion tweets.

More interesting numbers on the Infographic below.

Source: Visual.ly

VIDEO: Google's New Privacy Policy

2012-01-27T16:46:00.000+05:30

Google's soon rolling out its single and main privacy policy thereby creating a monopoly in the cyber world. These changes in the privacy setting will bring in a better experience for the users and as well as will challenge players like Facebook and Twitter. Google has a fairer advantage as they seem to own most of the properties used by netizens and controls the web in a larger way.

Here's the video from their blog :

Source: Official Google Blog

INFOGRAPHIC: 2011 Record breaking Tweets

2012-01-26T09:14:00.000+05:30

2011 has been a great year for Twitter, 1 billion tweets were sent every 5days! The event which got the highest tweet count was for "Broadcasting of Castle In The Sky on Japanse TV" at 25,088 tweets per second on 9th December, 2011. See more on the Infographic below.

Source: Giz Maestro

SLIDESHOW: Micro Blogging in China

2012-01-25T17:22:00.000+05:30

We all know China is a huge market for business, even with strict restrictions on Internet usage and monitoring, China based social networking sites and Micro Blogging sites have vast user base. See the leading micro blogging sites of China on the slideshow below.

Source: Digital Jungle

INFOGRAPHIC: Justin Bieber's 5th YouTube Anniversary

2012-01-25T09:11:00.000+05:30

Who would have known that a 13 year old kid who loved his guitar, would become a pop sensation almost overnight. A song sung in a musical contest, which was then uploaded on Youtube by Beiber's mother, was enough to get him noticed and finally signed in an album contract. His popularity since then have soared up to the time that now we're celebrating Justin's 5th YouTube anniversary. Here's an Infographic that speaks about his 5 years of stardom on YouTube.

Source : Mashable

10 YouTube Tips and Tricks

2012-01-24T17:14:00.000+05:30

The worlds second largest search engine and the largest video hosting site YouTube is a great platform for business and individuals. Here are 10 tips and tricks for leveraging YouTube to its fullest potential.

* Connect your YouTube Channel to other social sites.
* Search YouTube using different languages.
* Save and watch videos later, manage your history.

Read more on Mashable

INFOGRAPHIC: Evolution of Facebook features

2012-01-24T08:42:00.000+05:30

Facebook has become the force of social media marketing over the years and as the marketing world evolved so has Facebook features. In this Infographic you will see evolution of Facebook features. Starting from 2006 when Mini feed and News Feed to Facebook Timeline in 2011.

Source: Gro Social

Ways to make your Brand rock on Pinterest

2012-01-23T08:58:00.000+05:30

We all know that social was the media that redefined marketing tact's and bringing in more value to the consumer and brands. Did you know that Pinterest was one of the most heavily trafficked social media networks of 2011? Take a look at the video we shared earlier on "How to use Pinterest" to understand the social bookmarking site.

How can Brands use this silent yet powerful and fast growing social bookmarking site to their advantage? In this article you will see 6 ways Brands can Rock Pinterest.

Read more on LunaMetrics

VIDEO: Facebook the Nightclub

2012-01-21T09:45:00.002+05:30

The new sensation that is making news at Amazon is the Facebook Nightclub which operates with the same concept of Facebook. The club's 30-year-old founder Humbert Camacho told the UK Guardian. “So what we wanted to do was to build a nightclub with this concept, where people could come and share things with their friends, spend a cool night, sharing pictures, experiences and have fun.”

Camacho said in the Guardian article that expectations in town “are huge” for the club, and that people who aren’t able to join the party at the physical Facebook will be will still be able to enjoy it vicariously through the original, virtual version. The Facebook Nightclub is planning on having a official page on Facebook, where users can share photos in real time!

Source: Mashable

INFOGRAPHIC: The shift in Technological Revolution

2012-01-20T17:10:00.000+05:30

It all started off with email revolutionizing the work place in 1990. There have been many product introductions since then which has brought in many changes in Home Tech Trends and Work Tech Trends and how we communicate and share information.

In this Infographic you will see the trends which changed the world in the last 2 decades.

Source: Tech Revel

Angry Brides

2012-01-20T09:05:00.001+05:30

Dowry issues?? Shaadi.com has a solution. This popular Matrimonial site is running a power packed campaign against dowry menace called as Angry Brides. The most exciting part, is the innovative game that they have designed to keep up the action while subtly spreading the message.

The game is very simple yet manages to maintain the stickiness. One has to chose a weapon (stilettos, chappal, shoe etc.) and hit the covetous groom. Every groom has a price tag on him, and with every correct hit, the price on the groom comes down and the money is transferred into a anti-dowry fund, which is also the score. To maintain the virality of the campaign. the scores have been made sharable on Twitter and Facebook.

We found this pretty cool! What do you think?

INFOGRAPHIC: Social Media in 2011

2012-01-19T17:03:00.000+05:30

Business both small and big adopted social media as a marketing tool in 2011, in this Infographic you will see the major events which occurred every month on the different social networking platforms. From Rebecca Black becoming an overnight viral superstar to Japanese Earthquake.

Source: Coup Media

Google launched new feature Personal Search - Google+ Social Network

2012-01-19T11:39:00.000+05:30

Google announced a huge feature that changes the way people search on the biggest search engine on the world.

Source: IMarketingForU

INFOGRAPHIC: How Social Networks changed in 2011

2012-01-18T17:00:00.000+05:30

Social networking sites went through lot of changes in 2011, in this Infographic you will see the changes which the leading social networking sites have gone through.

Source: Bluepost Digital

VIDEO: 2011 told through Twitter

2012-01-18T08:58:00.001+05:30

Twitter has been the worlds fastest news site in 2011, here is a look on at how the world communicated through twitter. From new year resolution, earthquake alerts to political changes/riots.

Source: Jeremiahjw

INFOGRAPHIC: Social power of China's internet giants

2012-01-17T17:19:00.000+05:30

Looking to set up your business in China? With the huge population China offers a great marketing potentiality. Here is what you should know of the leading internet giants and their functionality. See how China's different social networking sites can be leveraged based on their functionality on the Infographic below.

Source: Live Door

VIDEO: Social Networks for screening employees

2012-01-17T09:12:00.001+05:30

Social Media is being widely accepted and used for various purposes, screening a job applicant is the new use for which a social networking site is used for. With 91% of employers using social networks to screen prospective employees. Facebook is the highest used social network with 76% of employers using the social networking site.

Also 61% of employers have rejected a candidate based on their social profiles on social networking site and 68% said they have hired someone based on what they saw on an applicants social network. See more on the reasons as to why social networking sites play a major role in hiring or not hiring a candidate.

Source: Ciphr

INFOGRAPHIC: Social Media Vs Traditional Media

2012-01-16T17:05:00.000+05:30

Which media has a higher impact, Traditional or Social Media? With the US Presidential elections round the corner, many speculated that social media would a better tool for predicting the poll outcome. On the infographic below you will see social media predictions based on Twitter analysis.

Source: Odm Group

SLIDESHOW: A Brief Introduction To Foursquare

2012-01-16T08:51:00.002+05:30

Foursquare is the most happening Location Based Marketing system which is being used by brands all over the world and giving scalable ROI. Check this slideshare for a brief introduction to Foursquare and the way brands are using it.

Source: 360 Digital Influence, Oglivy PR Worldwide

15 Fascinating Academic Studies Done on Twitter

2012-01-14T09:30:00.001+05:30

The 140 character magic that has become the marketing mantra for many marketers, with 300 million users generating 1 billion tweets each week translating to 3,000 tweets per second definitely Twitter has come long way since it launch 5 years ago.

The growing popularity of Twitter usage has got the researchers attention, in this article by Online College you will see 15 fascinating facts on Twitter.

INFOGRAPHIC: Meet your virtual friends

2012-01-13T17:12:00.000+05:30

Virtual friends - what do you know of yours? It is important to understand your virtual friends for it holds the key to managing your online personal brand. In this Infographic you will see the 4 most powerful platforms (Google, LinkedIn, Twitter & Facebook) for building your personal brand online.

Source: LinkingR

SLIDESHOW: F-Commerce FAQ

2012-01-13T09:09:00.000+05:30

F-commerce a name given to the process of executing sales transaction using Facebook. F-commerce is basically a form of social commerce, where social media, online media supports social interaction and user contributions, to assist in the online buying and selling of products and services.

Source: The F-Commerce FAQ by Paul Marsden

VIDEO: Why Social housing should be digital by default

2012-01-12T09:10:00.000+05:30

In this video you will see why social housing should go digital. 155 of the UK population live in social housing. What could be benefit for them if they get online? More on the video below

Source: Reason Digital

VIDEO: Social Strategies in the New World of Business - LinkedIn

2012-01-11T08:46:00.000+05:30

In this video, the question asked is: What have been some of the challenges your solving for with social?

Source: LinkedIn YouTube channel

SLIDESHOW: A 4 Step Approach To Integrate Social Dynamics Into An Organisation

2012-01-10T17:13:00.000+05:30

A 4 step approach to integrate social media dynamics into an organisation's marketing effort. This explains why organisations are not having trouble learning to use social media for their consumers, stakeholders and employees, but to integrate its dynamics into the DNA of the organisation. This slideshare shows how international companies are integrating social dynamics and customer centric thinking in 4 steps.

Source: Steven Van Belleghem

VIDEO: What Facebook knows about you

2012-01-10T08:52:00.000+05:30

Are you on Facebook? Are you aware of how much data you are sharing with Facebook? Watch the video below to know a little about what how much Facebook knows you.

Source: Dietageszeitung

INFOGRAPHIC: The science of Sharing

2012-01-09T17:18:00.000+05:30

Internet savvy consumers go to the web for information before making the purchase decision, these internet savvy users go to different social networking sites, forums and other online sources to gather information for the product they are looking to buy.

In this Infographic you will see how the social consumer makes the purchase decision based on the information he gathers from internet. Some highlights for the study:

* 93% of people who look for travel deals use search.
* 49% of people use Facebook when searching for restaurants.
* 63% of baby product consumers use Facebook to research a brand.

More interesting insights on the Infographic below.

Source: Mashable

Video: Pinterest

2012-01-07T11:12:00.000+05:30

The new social networking site, Pinterest (an online pinboard), is really making some noise in the social space. After getting $27 million in venture funds, it's been able to expand its user base from 1.2 million in August to 4 million today.

Tristan Higbee from The Backlight gives a tutorial about Pinterest.

Source : Bloggingbookshelf

INFOGRAPHIC: Social Media Do's

2012-01-06T17:03:00.000+05:30

Social Media marketing is the new word of mouth marketing, the most powerful marketing tool ever in existence. Business have realised the potential of Social Media marketing and have started to leverage the social media space to reach their consumers. How to select the right platforms for your business is the next question which needs to be addressed, in this Infographic you will see the advantages of the various social media platforms which a business can use and the Do's and Don'ts on the social platforms.

Source: Magic Logix

VIDEO: Not Google Plus

2012-01-06T09:08:00.000+05:30

A humorous take on Google + not being a hot social networking place to be. Google + or Google -, this video is an amusing take on why 'Not Google Plus'

Source: College Humor

INFOGRAPHIC: Consumers use Social Media for customer support

2012-01-05T17:12:00.000+05:30

Social Media has been embraced by most business, so have consumers. Consumers follow a brand on social media sites for several reasons, they share on their views/feedback on the social profiles of the brands they follow or had made a purchase from.

Brands are looking to leverage social media space for multi purpose, consumers are beginning to use the social media space for customer support, with nearly 62% of the surveyed having used social media for customer support. More interesting information on the infographic below.

Source: Media Bistro

Live Tweeting #NHL!

2012-01-05T09:03:00.001+05:30

A Twitter case study of how NHL is using a mass media platform to help build a community beyond traditional citizenship lines.

Source: Naila Jinnah

INFOGRAPHIC: Why people unfriend on Facebook?

2012-01-04T17:11:00.000+05:30

I have unfriended you on Facebook has become a powerful statement, it is a precarious task to go through the list of friends on Facebook and unfriend someone. In this Infographic you will see why people actually unfriend someone on Facebook. 82% of Facebook users add someone as a friend because they know them in real life and 60% do so because they have a mutual friend.

Here are a few reasons why users Unfriend someone:

* 55% of users unfriend someone because of offensive comment.
* 41% because they don't know them well.
* 39% because they try to sell something.

More interesting information on the Infographic below.

Source: PcMag

VIDEO: Twitter, world's fastest news source!

2012-01-04T08:54:00.002+05:30

Twitter's viral speed is unquestionable, and will outdo any other platform with its real-timeness. The video below is a humorous take on the power of this platform. Take a look why Twitter is canvassed as the fastest news source in the world.

Source: youtube.com/twitter

INFOGRAPHIC: Managing your companies online reputation

2012-01-03T17:04:00.002+05:30

Online reputation management is a crucial for a business, it is important for business to monitor what is being said about on social media sites. Over 1/4 of the world population having their presence and getting information from the internet it is vital that the right and positive information is shared with the users. Also 92% of adult buyers regularly check for updates online before making a purchase decision.

See more on how to manage a business reputation online on the infographic below

Source: Venture Beat

VIDEO: 8 LinkedIn tips for Non-profits

2012-01-03T09:03:00.000+05:30

Social media usage by non-profits is quite widespread, but we only hear about how non-profits use Facebook or twitter effectively. But Bryan Breckenridge shares 8 invaluable tips on how non-profits can use LinkedIn successfully. Watch this detailed tutorial to learn more!

Source: LinkedIn YouTube channel

SLIDESHOW: 5 Tips and Trends for Social Media in 2012

2012-01-02T09:10:00.000+05:30

Another very nice presentation from Talking Heads which explores 5 tips and trends for social media in 2012. Worth browsing through, do have a look and tell us what you think!

Source: Talking Heads Slideshare channel

HBR Blog Network - How do you handle publicly tweeted complaints?

2011-12-31T10:49:00.000+05:30

Twitter is widely used as a customer service tool by many brands. Some of them are quite effective in using the tool to reply quickly and solve customer issues using the platform. Many have integrated their twitter complaints and tweets with the offline customer service structure to make sure complaints received online are dealt with quickly and don't cause embarrassment. Michael Schrage, a research fellow at MIT shares his thoughts on how to handle publicly tweeted complaints in a better way.

Read the article on HBR

35 Social Media Articles For This Festive Season!

2011-12-31T10:30:00.000+05:30

Simply Zesty's list of 35 most worth reading social media articles for this festive season!

It’s Not About Having The Most Friends, It’s About Having The Best Friends Marc Andreessen: Predictions for 2012 (and beyond) News flash: Yes, Facebook is selling you to advertisers How news of Kim Jong-il’s death spread on Google+ Viral coefficients + store feature + branding + influencers = cool apps on iOS first Why Running A Mobile OS By Committee Can Be Very Hard The Amazing Power of Deflationary Economics for Startups Volkswagen turns off Blackberry email after work hours Former TechCrunch Staffer Sarah Lacy Set to Close Funding Round for PandoDaily Steve Jobs on video games as the future of learning [Video] 70+ Resources on How to Start a WordPress Blog

Read more here : Simply Zesty

INFOGRAPHIC: Twitter Facts and Figures

2011-12-30T17:10:00.001+05:30

From the time of its launch Twitter has gone through many changes and so have the users. If you have been using Twitter for marketing or for personal use, then here are some interesting Facts and Figures on Twitter.

*40.1% of buzz in twitter is pointless babble & 37.6% are conversational.
*45% of Twitter users are between the age group of 18-34.

More interesting facts on the Infographic below

Source: Bit Rebels

SLIDESHOW: JWT's 10 Trends for 2012

2011-12-30T08:51:00.000+05:30

Global ad agency JWT shares it's 10 trends for 2012. JWT shares - "In our seventh annual year-end forecast of trends for the near future, continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends. JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year and specifically for this report." View the presentation below.

Source: JWT Intelligence Slideshare channel

INFOGRAPHIC: Social Media Marketing and Branding

2011-12-29T16:54:00.000+05:30

Social media is the modern marketing tool, every brand is looking to leverage the space to market them-self. For this reason Branding goes hand in hand with social media marketing, Facebook and Twitter are serving as the 2 most used and widely accepted social media marketing platforms.

In this Infographic you will see how branding works in the age of social media marketing. How consumers interact with brands on social networks, what content do consumers prefer to get and more.

Source: Mashable

SLIDESHOW: Demystifying Facebook's Edgerank

2011-12-29T08:59:00.000+05:30

Christel Quek has put together this informative presentation that explains and demystify's Facebook's EdgeRank. It's quite important to understand EdgeRank as this influences how many fans of your page actually see the content that you share. View the slideshow below.

Source: Christel Quek Slideshare channel

INFOGRAPHIC: Social Media ruins our mind

2011-12-28T17:31:00.001+05:30

Most or all of us are increasingly spending more time on social networking sites, does this impact our mind? Here is an interesting Infographic which goes over how social media affects our live. Some interesting facts from the Infographic:

* Attention span of a person is only 5 seconds, ten years ago it was 12 minutes! This has lead to a situation where 7% of the users tend to forget their own birthdays from time to time.

* A whooping 5,00,000 people join Twitter everyday.

* 700 billion minutes are spent on Facebook every month.

* Stress hormones also tend to drop, according to recent studies, while users tweet.

More interesting facts on the infographic below

Source: Assisted Living Today

AUDIO: Social Media's Untapped Power

2011-12-28T08:59:00.000+05:30

A fantastic podcast from HBR IdeaCast. This is an interview with Misiek Piskorski of Harvard Business School and Anthony J. Bradley of Gartner Research. Misiek is the author of the HBR article Social Strategies that Work and Anthony is the coauthor of The Social Organization.

Click here to listen

INFOGRAPHIC: Cost of a Facebook Fan

2011-12-27T16:58:00.000+05:30

The worlds largest social networking site Facebook is being widely used by brands. It was found that 2/3rd of the small business surveyed use Facebook as their main marketing tool. Cost per Facebook fan according to a survey is $1.07, this includes advertising on Facebook to getting a user to become a fan.

More interesting information on the Infographic below from Facebook cost per click based on different industries to making most out of your Facebook Marketing.

Source: FlowTown

VIDEO: KLM Lets you find your Flight Seatmate via Social Media!

2011-12-27T08:56:00.000+05:30

Talk about innovative use of social media! KLM Airlines is giving passengers the ability to pick who they sit next to via social media! Mashable explains this in their video below.

Source: Mashable YouTube channel

INFOGRAPHIC: 10 strategic mistakes on Twitter

2011-12-26T16:51:00.000+05:30

Twitter is being used by brands, professionals, individuals and business as a marketing tool, some caution is required in marketing your brand on the micro blogging site. In this Infographic you will see 10 strategic mistakes which a brand needs to address in marketing a brand on Twitter. From Following back someone just because he/she follows, not conversing with your followers and more..

Source: LinkingR

HBR Blog Network: Five foursquare tactics to Attract Customers

2011-12-26T09:08:00.000+05:30

Without doubt, foursquare is becoming the leader in location based social networking. As the article notes, it passed 1 billion check-ins and many brands in the retail sector are using foursqure actively and effectively. Carmine Gallo shares 5 interesting tactics to attract customers via foursquare. They are:

1. Offer creative and compelling specials
2. Recognize the "mayor"
3. Encourage a flash mob
4. Incentivize people to do good
5. Have fun

To find out more about each of these points in detail, read the full article online on HBR

VIDEO: New Facebook Timeline

2011-12-25T10:45:00.000+05:30

Now that everybody's hyped out with new Facebook timeline and busy flaunting their covers. Here's a video that'll simplify new Facebook timeline for all those who still haven't been able to adjust with this monstrous changes made to Facebook. Take a look!

Source: Dazzoi

Rebecca Black Is Number One Searched Term In 2011!

2011-12-24T10:09:00.000+05:30

Google's Zeitgeist list released this years most searched calls. Astonishingly Rebecca Black has overshadowed Google+ as the number one searched term and pushed it to the number two spot. More intriguing facts and figures at the bottom.

Google’s Fastest-Growing Searches 2011
1. Rebecca Black
2. Google+
3. Ryan Dunn
4. Casey Anthony
5. Battlefield 3
6. iPhone 5
7. Adele
8. 東京電力 (Fukishama)
9. Steve Jobs
10. iPad2

Also, to check out Yahoo's top 10 searched calls visit TechCrunch

INFOGRAPHIC: How start-ups can use social media

2011-12-23T16:58:00.000+05:30

Are you the Ceo, Marketer, VP or a part of a start-up firm? If yes this Infographic is for you, it goes over how social media can be leveraged to get the word around about your business.

The infographic also talks about the Pros and Cons of different social networking sites which have been used to promote a business. Online consumers who habitually talk about brands they love are 80% more likely to share brand information and 50% more likely to persuade their friends to make purchases. More interesting information on the Infographic below.

Source: Udemy

SLIDESHOW: Top 12 Digital Predictions for 2012

2011-12-23T08:53:00.000+05:30

Millward Brown shares their view on the 12 hottest trends for the new year in the digital space. Some of their predictions include,

- Gamification Unlocked - Big Brands will become even more playful
- Online video invades the living room
- Mobile marketing will become more social and local than ever before
- Widespread adoption of the mobile wallet
And more! View the document below.

Source: Millward Brown SlideShare channel

INFOGRAPHIC: Should you be on Twitter?

2011-12-22T17:22:00.000+05:30

Is the micro blogging site Twitter for you? Should you be using it or not? The Infographic from Flowtown just answers these questions in a flowchart.

So should you be using twitter?

Source: Flowtown

VIDEO: Top Ten Most Shared Ads Of 2011

2011-12-22T09:36:00.002+05:30

We've been seeing a lot of contents getting viral lately, both nationally and internationally. Let's take a look into 'Top Ten Most Shared Ads Of 2011'. This also features the very popular video of a monkey holding an AK and the very loved Angry Birds offline activity that went viral on social networking platforms.

Source: UnRuly

INFOGRAPHIC: India and Social Media

2011-12-21T16:51:00.000+05:30

With a total population of 1,210,193,422 India is the Worlds second largest populous country after China. The internet penetration in India is still on the lower end with just over 8% of Indians using internet which is mostly due to poor infrastructure, off the 8% of internet users 3% of them use social networking sites. The skew for India is the mobile subscribers with a penetration of 71%.

The smart phones are taking internet to the Indian users who do not have access to PC, India has recorded an increase of 25% in the total internet users in the last 12 months alone, whereas mobile phone usage is growing at an impressive 34% year over year.

Facebook has the highest user base for social networking sites, 70% of internet users are Male. More interesting information on the Infographic below.

Source: Asia Technews

Case Study: 2 months of Ampa Skywalk Mall on Facebook

2011-12-21T08:54:00.000+05:30

How 2 months of Social Media engagement transformed Ampa Skywalk Mall's Facebook page! The objective was to drive more footfalls to the mall and increase the sale for in Mall Brands. Also to build community for frequent mall visitors online, drive conversation and communicate about stores, movies, events etc...

Connect with Ampa Skywalk Mall on Facebook connected. See how the objective were achieved in the last 2 months of Social Media engagement for Ampa SkyWalk Mall on the slideshow below.

Download the case study from AliveNow Inc Slideshare account

INFOGRAPHIC: Facebook and Grades

2011-12-20T18:34:00.003+05:30

Facebook has been a rage among the young brigades, this invaribly had let to the beleif that Facebook is harmful for the students. A recent study has proved that use of Facebook itself is not the problem, it is all in how one uses it.

Here are some interesting findings from the survey:

* 92% of all students use Facebook.
* 106 minutes is spent on Facebook on a daily basis.
* On average a student visits Facebook 6 times a day and stay on the site for 24 minutes each visit.

More interesting information on the infographic below:

Source: Online Education

VIDEO: The New Twitter

2011-12-20T08:52:00.000+05:30

Twitter unveiled a new version of their website recently. We quite like the new twitter and like this video even more, which talks about the new twitter. Do share your thoughts on how you like the new twitter!

Source: Twitter YouTube channel

INFOGRAPHIC: Social Commerce Psychology

2011-12-19T17:16:00.000+05:30

Social Commerce is fast catching up as more and more users are logging into social media sites on a daily basis. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.

More detailed on how psychology and social commerce are connected on the infographic below.

Source: Tab Juice

HBR Blog Network: Six Social Media Trends for 2012

2011-12-19T08:49:00.000+05:30

It's the time of the year where everyone's making their predictions for 2012! There's been quite a few apocalyptic predictions for 2012, but we'll stick to social media related predictions for the next year. David Armano shares in the Harvard Business Review blog network his 6 social media trends for the next year. Besides his accurate predictions from last year, he's quite frank in accepting that he did have one miss. He shares, "I had one big swing-and-miss on Facebook's intrusion in the location-based services war. While Facebook still supports location tracking in a number of ways, it has not put Foursquare out of business. Foursquare still enjoys a niche audience of highly active participants who enjoy telling the world where they are and post pictures to prove it."

According to David, the other trends to watch out for in 2012 are - (1) Convergence Emergence, (2) The Cult of Influence, (3) Social Sharing, (4).....

Read the full article on HBR

VIDEO: Improvements to Facebook Page Insights

2011-12-17T17:17:00.000+05:30

Facebook recently updated it's insights tool for Facebook pages. Admins of Facebook pages can now dig deeper and get very detailed metrics on various things like page posts, reach, people talking about and more. Watch this video to find out more!

Source: Facebook YouTube channel

HUMOR/SLIDESHOW: Social Media is Shit!

2011-12-16T17:34:00.001+05:30

Time for some humor! Social media is everywhere, and as the second slide proclaims - it seems like the best thing since Jesus! But Luke make's some valid points in this presentation. Take a look below.

Source: Luke Tipping Slideshare channel

VIDEO: Facebook Memology 2011

2011-12-15T18:44:00.000+05:30

Very nice video put together by Facebook that talks about what people share and how people share on Facebook. Facebook adds - "With more than 800 million people connected around the globe on Facebook, news about the world's triumphs and tragedies spreads fast. Memology takes the pulse of this global community by comparing this year's status updates to last year's, unearthing the most popular topics and cultural trends - or memes - emerging on Facebook. Whether it's hmu, lms or tbh, each year brings a new set of three letter acronyms that go viral."

Source: Facebook YouTube channel

Facebook is making us miserable. Is it?

2011-12-15T09:32:00.000+05:30

A very interesting article from the HBR Blog Network where Daniel Gulati talks about how Facebook is making us miserable. He does make some valid points like, "As Facebook continues to add new features to help us connect more efficiently online, the battle to maintain off-line relationships will become even more difficult, which will impact their overall quality, especially in the long-run." According to the article, three things that Facebook is doing that's affecting everyone negatively is - (1) It's creating a den of comparison, (2) It's fragmenting our time, and (3) There's a decline of close relationships.

Read the full article here: HBR

INFOGRAPHIC: Designing a Viral Campaign

2011-12-14T17:34:00.000+05:30

It is every marketers dream to have their content, video, concept etc.. to go viral. The most important aspect which needs to be understood and accepted is that a campaign goes viral based on how appealing it is to the audience and the how widely it has been shared. In this infographic you will see the ingredients for a campaign to go viral, aligning these campaigns to achieve the virality is the tricky part. What is your secret sauce for making a campaign go viral? Share your thoughts in comments.

Source: Mashable

Facebook likely to unveil mobile ads by March 2012

2011-12-14T13:13:00.002+05:30

Social networking giant Facebook are likely to test on mobile advertising in march. With increasing number of users logging into Facebook via their smart phones it is likely that potential for Facebook mobile advertising is going to be high. The unique ability that Facebook offers for business is the precise targeting.

“Facebook’s potential advantage is that by gathering so much information about a person’s interests and associates, it can help advertisers target potential customers more directly than mobile web browsers or applications,” according to the report.

Read the complete article on Mashable

INFOGRAPHIC: 5 Companies That Are Rocking Social Media

2011-12-13T17:11:00.001+05:30

This infographic highlights few of the lesser known brands with some awesome social media work. For example: * Unisys uses social media internally for effective collaboration and a boost to company productivity. * KLM is using Twitter and Facebook for real-time customer service and encouraging customers to submit ideas. See more on the Infographic below:

Source: scottmonty

VIDEO: 5 Days Of Facebook!

2011-12-12T09:02:00.000+05:30

Social Media fever is catching up everywhere in India, which is observably seen through depiction of stories, either revolving around Facebook or as in-film lines and now even songs. This particular video speaks volumes about the importance Facebook holds in our lives.

Source: Saregama India's YouTube Channel

INFOGRAPHIC: What a He says and what She says on social sites?

2011-12-10T09:45:00.000+05:30

Social Networking sites have become the perfect platform for all to share their thoughts and express oneself. Here is an Infographic which goes over the different ways on how both Men and Women share content online.

The survey has some great insights, for instance women talk 600% more on what happened at parties than men. 10 to 1 is the ratio where men consider them-self nerdy and shared stories... there are many more points where the updates differ from what Men and Women make. More importantly there are as many similarities when comes to some topics, find more on the Infographic below.

Source: Proust

Few Astounding Social Media Facts!

2011-12-09T08:57:00.000+05:30

Few astounding social media facts of 2011, that bespeak volumes about the social media claim to fame.

Facebook

* 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)

* More than 250 million people use Facebook Connect every month. (Facebook)

* College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010. (AllFacebook.com)

* Chicago was the fastest growing city on Facebook in terms of usage in 2010 (Houston was a close second). (AllFacebook.com)

* During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)

* Indonesia has the second largest population on Facebook http://bit.ly/gBbMrL

Twitter

* Since April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform (Source: ClickZ)

* From December 2009 to December 2010, users with a biography listed on Twitter increased from 31 percent to 69 percent. (Pew)

* Friday at 4 p.m. ET: The most retweetable day/time of the week. (via Dan Zarella and HubSpot)

Read all astounding social media facts for 2011 here: Arik C. Hanson

INFOGRAPHIC: Social networking usage at work

2011-12-08T17:14:00.000+05:30

Social networking sites have caught on like a fire, many offices have even locked down the usage of the social networking sites during work hours. If you were wondering what social networking sites are being used during work hours then check the Infographic below.

Facebook is the highest used social networking site with 45% and LinkedIn comes second with 20%. More interesting information on how social networking sites are used at work and how companies view the same.

Source: Reed

VIDEO: The Social Indian Consumer!

2011-12-08T08:57:00.001+05:30

Online media is going to change the way the Indian consumers network and communicate. This trend is beginning to grab marketers attention and they are looking towards every possible online outposts to reach to their audience.

Checked In At Foursquare!

2011-12-07T09:08:00.002+05:30

This social networking platform has managed to earn the brownie points by just highlighting their Geo-location social networking aspect which is the USP of their product offering. A very visionary approach towards extending the social connectivity using smartphones, by letting the user post information about their movements. It is considered to be a potentially huge platform for brands to target their audience using location-based marketing strategies, specially when it's proven to drive ROI for businesses.

Source: Carmine Gallo

VIDEO: Google's 6 Minute Recap!

2011-12-06T18:04:00.001+05:30

A 6 minute video clip that takes us to the history of this search giant and its evolution from its pagerank algorithm days to the recent search features.

Source: Google

INFOGRAPHIC: Small Business and Social Media

2011-12-06T09:20:00.003+05:30

Small business have been using social media as a marketing tool to reach out to its target audience, in this Infographic you will see how these small business are using the different online platforms to their advantage. Facebook is the most used social networking site with 27% of small business having a social media presence.

It is likely that 51% of Facebook users and 64% of Twitter users who follow a brand are likely to make a purchase. More interesting information on the infographic below.

Source: Crowd Spring

Google+ circles and follow backs

2011-12-05T08:56:00.001+05:30

Google+ has been the talk of the town since its inception. It's been able to redefine some of the generic features into social networking jargons like 'Circles', 'Hangout' and now 'Google+ pages'. In this video, Chris Voss talks about Google+ circles and follow backs.

Source: Chris Vosss

INFOGRAPHIC: What Facebook users Like

2011-12-03T10:26:00.000+05:30

Facebook has become the integral marketing tool for many brands, it is important for brands to understand as to what your target audiences on Facebook are Liking. Some highlights from the survey below:

* 56% of users Like a content on Facebook to show their support and because they enjoyed what was being said or shown.

* Wall Posts, Photos and Comments on the page is what the fans Like.

More interesting information on the Infographic below.

Source: Social Mouths

SLIDESHOW: Best Digital Campaigns in 2011

2011-12-02T17:09:00.000+05:30

Gregory Pouy summarizes some of the best digital campaigns of 2011, and you'd be surprised because it doesn't include Old Spice or Evian Babies or Tipp-Ex! A great presentation summarizing some of the best digital campaigns in 2011!

Source: Gregory Pouy SlideShare Channel

The new age buying!

2011-12-02T09:15:00.002+05:30

Breaking the clutter and standing out in the crowd is the bottom line for every marketer to grab their audience's attention. Converse The Sampler, a Webby award winner app, exactly managed to figure out the consumer's pain-point and came up with an ios app that could help them browse, pick and try shoes using augmented reality, thereby influencing their buying opinion all in one app.

The working of the App is simple and enables users to select the shoes they want to try on, capture a image, share them with friends on Facebook and also buy form the shop directly.

Watch how the Sampler app works and address the need for sampling products online using augmented reality on Judges Eyes Only.

INFOGRAPHIC: Facebook facts as of 2011

2011-12-01T16:54:00.001+05:30

Facebook is the worlds largest social networking site, here are some head turning facts for you to digest.

* Facebook has got 800+ million users which translates to 11.4% of the world population.

* 350+ million users access facebook via Mobile.

* 33% of all items posted on facebook are via mobile device.

More interesting facts and figures on the Infographic below.

Source: Woork Up

VIDEO: Robert Scoble speaks about Google+ ads

2011-12-01T09:10:00.000+05:30

Now that Google+ has come up with ads. Check what Robert Scoble has to say about it.

Source: Google Plus

Tony Burch's social media success story

2011-11-30T17:29:00.000+05:30

Speaking of social media and changing face of e-commerce, Tory Burch, the 45 year-old CEO/Chief creative officer and the proud owner of her flagship brand Tory Burch, has been able to position the brand in the social space, and is a firm believer of the power of social media. With her aggressive online strategy, she has been able to exponentially grow her business and thus manages digital PR, employing the social media platforms

Tory Burch is one such brand who is an early adopter of online media to reach out to their audience. They opened their e-commerce store at the same time when the physical/offline store was launched in New York. With the success of Facebook exclusive deals and offers the brand exploited the power of social commerce and also understood the idea of giving away incentives to the brand loyalists thereby turning them into brand advocates.

Tony Burch's gift guide tab below, on Facebook flaunts a list of gifts.

Tony Burch's Facebook account is monitored and managed jointly by herself and her team, while she believes in giving Twitter(@ToryBurch) a personal voice and thus manages the Twitter account herself. She effectively utilizes the Twitter platform for social CRM thus by not pushing her product offerings.

Being an active Twitterati, she manages to crowdsource design ideas and also CSR initiatives.

According to Tony Burch, a brand needs to run a thorough research on the platform to use and then think about the platform it should be present in. She also thinks that a brand should understand their audiences and then utilize the online outposts to tap and interact with them.

Source: Luxurydaily

INFOGRAPHIC: Who is using Geosocial and location based services

2011-11-30T09:11:00.000+05:30

Location based marketing is catching up fast as more and more marketers are looking to reach their target audience using geographical targeting. With more and more users taking to announcing the world on where they are using mobile devices, the business are also encouraging the consumers by giving them specials, discounts and other offers.

Here are some highlights from the research done:

* 58% of smartphone owners use a Geosocial or location-based service.
* Most Geosocial users are between the ages of 18 and 29.
* Facebook is the most-used Geosocial network with 800 million users.

More interesting facts on the Infographic below.

Source: The Next Web

Facebook to go Public by April 2012

2011-11-29T17:17:00.002+05:30

The Wall Street Journal reports that Facebook would go for IPO between April and June 2012. Facebook is considering raising $10 billion in an IPO that could value it at more than $100 billion. If realized, the valuation would make Facebook’s IPO one of the largest in history, more than four times as big as Google’s $23 billion IPO in 2004, and likely one of the 10 largest IPOs of all time.

Read the complete article on Mashable

INFOGRAPHIC: Google+ Vs Facebook on privacy and security

2011-11-29T09:10:00.001+05:30

Who gives a better security? Facebook the worlds largest social networking site or Google+ the worlds largest search engine's social networking site? Here is an Infographic which compares the two internet giants which have and continue to change the way we communicate and connect with the world. Currently Google has 166.8 million unique visitors and Facebook is beating on the doors of Google with 156.3 million unique visitors.

Did you know that Facebook blocks anywhere from 2,50,000 to 6,00,000 hack attempts a day! Well see more on if you should be trusting these two giants with your information and how they protect your information on the Infographic below.

Source: Veracode

New Facebook insights reminds business to engage with fans

2011-11-28T17:28:00.000+05:30

Brands both small and big have utilised Facebook as the marketing tool, it has always been a challenge for brands to measure the impact Facebook has given for their business. Facebook's new insights includes new metrics and analytics designed to constantly remind business owners of what truly matters: engaging content. Facebook utilizes an algorithm that ensures the most relevant content for each user finds its way onto that particular user’s news feed. The relevancy of this content is determined by a number of factors, including how many times it is liked, shared, commented on, etc.

Facebook’s Advertising Communications Manager Elisabeth Diana states that the “one of the purposes behind Facebook Page Insights is to provide all page admins with ways to understand how to reach and acquire new customers.

Read the complete article on Mashable

The Evolution Of Social Commerce

2011-11-28T09:12:00.001+05:30

Social commerce, which is an extension of electronic commerce, using different social platforms has been able to establish the fact that the market is no more about push marketing your products through static pages, no less than a medieval age marketing model now. People react more to peer recommendations and this reaction then based on likelihood channelizes action.The fact is, absence of a social element makes an online business model dead. Below shows the social-commerce timeline of how and when gradually bigger players.

Source: jonharules

INFOGRAPHIC: Do's and Dont's for Job Seeker on Facebook

2011-11-26T10:07:00.001+05:30

For all Job Seekers who think having a profile on Facebook is as important as having a resume. Pay attention to the Infographic below which throws light on the Do's and Dont's on your Facebook profile.

Source: All Facebook

A Decision Tree To Simplify Social Media Crisis

2011-11-25T17:38:00.002+05:30

Crisis Communication is an important aspect of Public Relations and Corporate Communication. This aspect has been extended on the online media by companies and organizations to protect and sustain companies' brand perception before their audience . Nobody would be pleased to have a customer's quetch to go unattended and thereby giving sleepless nights and many board meetings trying to fix the unfixable.

Below is a crisis communication decison tree to help doctor the potential reputation damage posts.

To Download the pdf click this link here Social Media Crisis Comms Decision Tree.

Source: Socialmediainfluence

VIDEO: Meet the Facebook Safety team

2011-11-25T09:16:00.000+05:30

The recent spate of attacks on Facebook have been disturbing and quite embarrassing to many users. Our CEO, Adhvith Dhuddu even shared his opinion about this in leading newspapers in India where he was quoted in The Economic Times and Mint. One of the things he shared was - "Safety, Security and Trust are at the crux of social networking sites." Although the situation seems to be under control and the issue seems to have been resolved, it caused quite a stir. We wanted to share this video that Facebook posted a few months ago and introduces you to the Facebook Safety team. You can also find out more here - www.facebook.com/safety

Source: Facebook YouTube channel

INFOGRAPHIC: Why Video Interviews are useful

2011-11-24T17:31:00.000+05:30

Video interviews is the new development in the world of recruiting, it is predicted that video interview will be the next big trend among recruiters and job seekers. So what are advantages for Video Interviewing for Recruiters? Why is it better for Job Seekers? and Tips on nailing a video interview on the Infographic below.

Source: Recruiter

VIDEO: Mashable Media Summit 2011 - The Future of Social Media

2011-11-24T08:55:00.000+05:30

In the recent Mashable Media summit, Pete Cashmore the Founder and CEO of Mashable talks about the future of social media. A must watch video if you are in any way connect to the social media industry!

Source: Mashable YouTube Channel

INFOGRAPHIC: Data overload on Internet

2011-11-23T17:11:00.000+05:30

Internet has become the world data storage center, with everyone sharing information online it is quiet impossible to organise the content on the Web. In this Infographic you will see a glimpse of how much data is being shared on the Web.

There are over 5 lakh new posts shared on Wordpress per day, 48 hours of video is shared every minute on YouTube. Did you know that 20% of searches made on Google is new every single time (or) that 3.5 billion pieces of content is shared every week on Facebook? More on the data overload on Internet below.

Source: Curation Soft

VIDEO: Digitize business cards with LinkedIn's CardMunch app

2011-11-23T08:55:00.000+05:30

LinkedIn just launched this cool application for the iPhone where you can digitize your business card! The CardMunch app is available on iTunes, but you can have a look at the app and how it works in this video below. What do you all think?

Source: LinkedIn YouTube Channel

INFOGRAPHIC: Online Photo sharing

2011-11-22T17:19:00.002+05:30

It feels like Film Rolls for taking photos never existed, the digital cams have completely eliminated the need for film rolls. This digital format of photos paved the way for sharing photos on the social web. In this Infographic you will see the top online photo sharing sites and how they have made it easier to share photos for users.

Ofoto and Shutterfly were the first photo uploading sites which emerged in late 1990's as consumers began to create simple albums online. See more on the Infographic below.

Source: Infographic Labs

VIDEO: Mashable Media Summit 2011 - The New Model of Content and Commerce

2011-11-22T08:57:00.001+05:30

A fantastic panel discussion about the new model of content and commerce from some of the industry heavyweights. Lauren Indvik, Marketing and Media Associate Editor at Mashable is the moderator for this session and is joined by Alexis Maybank, Founder and Chief Marketing Officer, Gilt Groupe; Maureen Mullen, Research and Advisory Lead, L2 and David Granger, Editor in Chief, Esquire.

Source: Mashable YouTube Channel

INFOGRAPHIC: Location based marketing and its importance

2011-11-21T17:26:00.000+05:30

Location based marketing is the next big trend in the marketing sphere, with the growth of smart phones more and more brands are looking to leverage this media to attract the target audience in a demographic. Did you know that 63% of Smart Phone users frequently use apps that require them to give their location? 90% of clients had requested US marketing agencies for geographically targeted online ad campaigns.

Benefits of Geo marketing and more on the Infographic below.

Source: KissMetrics

VIDEO: Using Facebook Questions on your Page

2011-11-21T11:45:00.000+05:30

Facebook questions is an easy to use tool for your Facebook pages. Besides the regular and engaging status updates that you share on your brand wall everyday, the questions application gives you the ability to ask questions with poll options which when answered by fan(s) on your page, gets reflected in their profile. It's a great tool to use to increase engagement, and you can learn more about Facebook Questions in this short 2 minute video below. Also, learn more at www.facebook.com/questions

Source: Facebook YouTube Channel

AliveNow - Social Media Blog

INFOGRAPHIC: Analysing Twitter by the Numbers

VIDEO: Google's New Privacy Policy

INFOGRAPHIC: 2011 Record breaking Tweets

SLIDESHOW: Micro Blogging in China

INFOGRAPHIC: Justin Bieber's 5th YouTube Anniversary

10 YouTube Tips and Tricks

INFOGRAPHIC: Evolution of Facebook features

Ways to make your Brand rock on Pinterest

VIDEO: Facebook the Nightclub

INFOGRAPHIC: The shift in Technological Revolution

Angry Brides

INFOGRAPHIC: Social Media in 2011

Google launched new feature Personal Search - Google+ Social Network

INFOGRAPHIC: How Social Networks changed in 2011

VIDEO: 2011 told through Twitter

INFOGRAPHIC: Social power of China's internet giants

VIDEO: Social Networks for screening employees

INFOGRAPHIC: Social Media Vs Traditional Media

SLIDESHOW: A Brief Introduction To Foursquare

15 Fascinating Academic Studies Done on Twitter

INFOGRAPHIC: Meet your virtual friends

SLIDESHOW: F-Commerce FAQ

VIDEO: Why Social housing should be digital by default

VIDEO: Social Strategies in the New World of Business - LinkedIn

SLIDESHOW: A 4 Step Approach To Integrate Social Dynamics Into An Organisation

VIDEO: What Facebook knows about you

INFOGRAPHIC: The science of Sharing

TOP 10 Most Read Articles in 2011 on AliveNow's Blog

Video: Pinterest

INFOGRAPHIC: Social Media Do's

VIDEO: Not Google Plus

INFOGRAPHIC: Consumers use Social Media for customer support

Live Tweeting #NHL!

INFOGRAPHIC: Why people unfriend on Facebook?

VIDEO: Twitter, world's fastest news source!

INFOGRAPHIC: Managing your companies online reputation

VIDEO: 8 LinkedIn tips for Non-profits

SLIDESHOW: 5 Tips and Trends for Social Media in 2012

HBR Blog Network - How do you handle publicly tweeted complaints?

35 Social Media Articles For This Festive Season!

INFOGRAPHIC: Twitter Facts and Figures

SLIDESHOW: JWT's 10 Trends for 2012

INFOGRAPHIC: Social Media Marketing and Branding

SLIDESHOW: Demystifying Facebook's Edgerank

INFOGRAPHIC: Social Media ruins our mind

AUDIO: Social Media's Untapped Power

INFOGRAPHIC: Cost of a Facebook Fan

VIDEO: KLM Lets you find your Flight Seatmate via Social Media!

INFOGRAPHIC: 10 strategic mistakes on Twitter

HBR Blog Network: Five foursquare tactics to Attract Customers

VIDEO: New Facebook Timeline

Rebecca Black Is Number One Searched Term In 2011!

INFOGRAPHIC: How start-ups can use social media

SLIDESHOW: Top 12 Digital Predictions for 2012

INFOGRAPHIC: Should you be on Twitter?

VIDEO: Top Ten Most Shared Ads Of 2011

INFOGRAPHIC: India and Social Media

Case Study: 2 months of Ampa Skywalk Mall on Facebook

INFOGRAPHIC: Facebook and Grades

VIDEO: The New Twitter

INFOGRAPHIC: Social Commerce Psychology

HBR Blog Network: Six Social Media Trends for 2012

VIDEO: Improvements to Facebook Page Insights

HUMOR/SLIDESHOW: Social Media is Shit!

VIDEO: Facebook Memology 2011

Facebook is making us miserable. Is it?

INFOGRAPHIC: Designing a Viral Campaign

Facebook likely to unveil mobile ads by March 2012

INFOGRAPHIC: 5 Companies That Are Rocking Social Media

VIDEO: 5 Days Of Facebook!

INFOGRAPHIC: What a He says and what She says on social sites?

Few Astounding Social Media Facts!

INFOGRAPHIC: Social networking usage at work

VIDEO: The Social Indian Consumer!

Checked In At Foursquare!

VIDEO: Google's 6 Minute Recap!

INFOGRAPHIC: Small Business and Social Media

Google+ circles and follow backs

INFOGRAPHIC: What Facebook users Like