AliveNow - Social Media Blog

INFOGRAPHIC: Generation Y and Facebook

2012-02-15T09:10:00.000+05:30

Generation Y are the ones who are actively using Facebook constituting a major chuck of Facebook users world wide. In this Infographic you will see some apparent trends of the Generation Y who use Facebook. Check the Infographic to see similarities if you belong to Generation Y!.

Source: Econsultancy

SLIDESHOW: An Interest In Pinterest?

2012-02-14T17:01:00.000+05:30

Ok, so there's quite a lot of buzz about the latest social media kid on the block, Pinterest. It seems that Pinterest is driving more traffic than Google+ in some cases and it's active user base has crossed 10 million. This interesting slideshow aptly titled "An Interest in Pinterest" goes over some interesting info about Pinterest!

Source: Stephen Davies SlideShare channel

INFOGRAPHIC: Who's who of Social Media

2012-02-13T16:52:00.000+05:30

Social Media has been the eye candy for the new generation marketers to maximize their brands visibility. There are multiple social media platforms to choose from, but how does a business decide on the right platform for their business? In the Infographic below you will see the Who's who in the social media space. What is the uniqueness of these platforms and for what purpose these platforms can be used for and who is using these social media platforms.

Source: Imbue Marketing

SLIDESHOW: Encouraging numbers from LinkedIn's Q4 results

2012-02-13T09:08:00.000+05:30

Going through this short slideshow gives you confidence that LinkedIn is increasing users, increasing revenue and increasing profits. The numbers for unique visitors, page views, No. of members are all increasing. Something else we liked about this slideshow is the detailed break up of revenue by product, geography and channel. Have a look below.

Source: LinkedIn Slideshare Channel

VIDEO: Work at Twitter

2012-02-11T08:59:00.000+05:30

Here is a fun video on the work culture at Twitter! If you are looking to work with a multi-national company here is what Twitter work culture looks like. Twitter being one of the fastest growing social platform is certain to attract some bright minds from across the globe.

Source: Twitter

INFOGRAPHIC: Facebook before IPO

2012-02-10T17:12:00.000+05:30

Facebook surpassed all numbers, here is a look at how Facebook value rose over the years along with its revenue. With an ad revenue which far surpasses its social network contemporaries, its user base is projected to grow in 2012, and its revenue per employee and per user is on a steady upward climb.

The IPO is another indicator as to how fast Facebook is going to grow, see more on the Infographic below.

Source: Mashable

VIDEO: What Pinterests you?

2012-02-10T08:57:00.001+05:30

The "pinboarding" social network is considered to be the hottest and by far driving more traffic than other networking giants. The barely 2 year old Pinterest was just another social network until recently when the number of logins sprung up. It has seen a huge lift in its user base mostly female, who take pleasure in pinning items from around the web.

INFOGRAPHICS:Facebook Timeline: Disliked by the Masses

2012-02-09T17:17:00.000+05:30

Since its inception, Facebook offered a very basic look for a profile with just name, photos, educational and work details etc. 99% of the stories we shared used to get vanished over time and with addition of new stories.

With the invention of timeline now we have a home for all the great stories we have already shared. They don't vanish as we add new stuff. But facebook layout changes are rarely welcomed with timeline being no exception.

Check out the infographic to know more about timeline being unwelcome.

Source: SodaHead

Facebook Ads Going Mobile!

2012-02-09T09:11:00.000+05:30

After Facebook went public on 1st Feb, 2012; Facebook is aiming for the sky now! Considering the huge untapped mobile market, Facebook is targeting smartphones users of Facebook app for Android and ios with targeted ads as early as March.

It is touted that featured stories will appear in the mobile news feed analogous to promoted tweets on Twitter.

To read more click here: Mashable

Question is, how welcoming would this strategy be for smartphone Facebook users?? Tell us what do you think?

INFOGRAPHIC: How Higher Education Uses Social Media

2012-02-08T17:14:00.000+05:30

Social Media has become an integral part of student's lives, many educational institutions are gearing up on social media as the opportunity is not limited to only digital learning but also in digital marketing.

The Infographic below will take you through the journey of how education institutions are using social media and the Pros and Cons.

Source: onlineuniversities.com

Get back your Old Facebook

2012-02-08T08:59:00.000+05:30

Is the new Facebook Timeline feature annoying? Facebook has always brought in new style in the look, feel and its functionality which most of the times brings causes annoyance for the user. Are you one of those users who does not like the new timeline feature? Well here are some tricks which would help you in getting the old Facebook features.

INFOGRAPHIC: Social Media not a waste of Time

2012-02-07T17:28:00.000+05:30

Do you think Social Media is a waste of time? Well you would do better to think again, social media marketing is definitely not a waste of time it is marketing approach which every brand should embrace. In this Infographic you will see a few numbers which go on to say "Why Social Media is not a Waste of Time!".

Source: Schools.Com

VIDEO: Facebook's Chauvenism!

2012-02-07T09:12:00.000+05:30

Facebook is under the scanner, once again, for not having any female voice on its board of directors, questioning the efficacy of the social networking giant! A Bloomberg report that calls into question the Facebook's ideology when compared to other internet biggies.

Facebook Under Fire for No Female Board Directors

Source: Mashable's YouTube Channel

INFOGRAPHIC: Top Brands and Media on Social Media Platforms

2012-02-06T17:29:00.000+05:30

In this Infographic you will see the Top 40 Brands and 40 Media in World's Social Media Platforms. On the outset we can say that Facebook is being used more and has a higher engagement/reach compared to Twitter or Google Plus. However it cannot be concluded that Twitter is not good, for it differs from one business to another and the objectives. Google Plus the much talked about Facebook alternative has a long way to go before having any impact on Facebook.

Source: Conversionation

VIDEO: Facebook Video Chat

2012-02-06T12:47:00.000+05:30

The not so popular feature that brings conversations to life on Facebook. Watch how a video chat facility allows users to talk, lol, rofl and omg face-to-face.

Source: Facebook's YouTube Channel

INFOGRAPHIC: 2011 in words of Twitter

2012-02-03T17:18:00.000+05:30

The year it was 2011, belonged to social media growth and innovation. This Infographic looks back at 2011 in the world of Twitter. Musicians where the most followed on Twitter at 51%. Most tweets per second was recorded during the MTV Video music awards, the count stood at 8,868 tweets per second.

More interesting insights on what the world talked about on the Infographic below.

Source: Email Finder

SLIDESHOW: Online Media Predictions 2012

2012-02-03T09:08:00.001+05:30

Checkout what JWT predicts for this year 2012. From Facebook IPO to facial recognition fury and Indian e-commerce market predictions to a lot more of social media predictions.

Source: Slideshare

INFOGRAPHIC: Job Search and Confidentiality on Social Media

2012-02-02T17:15:00.000+05:30

Social Media is turning into a platform for Job screening and Job searching the viral power of social media in connecting the recruiter and the prospective employees. How confidential is the information you share with the recruiters? Are your current employers keeping a tab on what your are upto on social networking sites? The answer to the question is yes your current employers are watching your activities on social sites closely.

See more on Job Seach and Confidentiality on the Infographic below.

Source: Mashable

SLIDESHOW: Foursquare Marketing Simplified!

2012-02-02T08:55:00.003+05:30

LBM or Location Based Marketing is the new big social revolution for brands online. Find out why!

How enterprise marketers are using Foursquare???

Source: Mike Lewis

INFOGRAPHIC: Social Media Impact on business

2012-02-01T17:17:00.000+05:30

Social Media is being embraced not as a one time investment phenomenon it is being used as a long term strategic channel. Some highlights from the research below:

* 88% of Business believe social media helps in growing brand awareness.
* 94% of the surveyed ranked facebook as their first choice for marketing when compared to other social networking sites.

The complete insight on how Social Media helped business on the Infographic below.

Source: WordPress Hosting SEO

VIDEO: A day in the life of Social Media

2012-02-01T08:57:00.000+05:30

So what can happen in a day on Social Media? You think it is not much? Well you got to think again, here are a few numbers which gives the overview of what happen in 24hours on social media.

* 700,000 more people will join Facebook in 24hours.
* More than 1 billion pieces of information will Tag, Updates etc.. will be generated.
* Thnaks to smart phones, social media is spreading like wild fire 300,000 people will join Twitter every 24hours sending 64 million tweets in a day!

More interesting insights on the Video below

Source: DBAworldwide

INFOGRAPHIC: Social Sharing Avalanche

2012-01-31T17:02:00.001+05:30

Social Media sharing is growing at a tremendous speed as more and more users share content on social sites. If you had thought that social sharing growth has dropped, then you got to think again. In this Infographic you will see exactly how fast social sharing is continuing to grow. Here are some numbers:

* Every 6o second 48 hours of video is uploaded on YouTube.
* 5,00,000 status updates are posted on Facebook.

See more interesting data on the Infographic below, along with who is sahring and who is not and more.

Source: Social Times

VIDEO: Facebook Subscribers are more valuable than twitter users

2012-01-31T09:15:00.000+05:30

Mashable CEO and founder Pete Cashmore along with New York Times columnist Nicholas Kristof talked about the future of journalism, his favorite social media tools and how he’s using social games to increase activism.

Kristof says he has 1.2 million Twitter followers, but his Facebook subscribers, who are only a fourth of that number, are more engaged.

Kristof also quoted “My sense is that every Facebook subscriber is worth four Twitter followers.”

Source: Mashable

INFOGRAPHIC: Tumblr the rapid rise of Social Blogging

2012-01-30T17:07:00.000+05:30

Tumblr the 4 year old micro-blogging grew at an astonishing 900% last year. In this Infographic you will see the rapid growth of the social blogging site, the demographics of the users and the some fun facts.

Tumblr supports 8 languages and there are 38,000 posts made per minute. United States account for 42.31% of unique visitors to Tumblr, more interesting facts and information on Tumblr on the Infographic.

Source: Mashable

SLIDESHOW: Waking up in the Post Social Media Era

2012-01-30T09:06:00.000+05:30

Social Media has changed the face of Marketing and also the way the consumers , think , act and buy.

Source: Nick Decrock

INFOGRAPHIC: Analysing Twitter by the Numbers

2012-01-28T10:29:00.000+05:30

Twitter has grown at a tremendous pace since its launch in 2006. Some interesting twitter numbers:

* By Feb, 2010 there were 50 million tweets sent per day the number grew to 140 million by Feb, 2011!
* It took 3years 2 months and 1 day to reach 1 billion tweets, by March 2011 it just took a weeks time to reach a billion tweets.

More interesting numbers on the Infographic below.

Source: Visual.ly

VIDEO: Google's New Privacy Policy

2012-01-27T16:46:00.000+05:30

Google's soon rolling out its single and main privacy policy thereby creating a monopoly in the cyber world. These changes in the privacy setting will bring in a better experience for the users and as well as will challenge players like Facebook and Twitter. Google has a fairer advantage as they seem to own most of the properties used by netizens and controls the web in a larger way.

Here's the video from their blog :

Source: Official Google Blog

INFOGRAPHIC: 2011 Record breaking Tweets

2012-01-26T09:14:00.000+05:30

2011 has been a great year for Twitter, 1 billion tweets were sent every 5days! The event which got the highest tweet count was for "Broadcasting of Castle In The Sky on Japanse TV" at 25,088 tweets per second on 9th December, 2011. See more on the Infographic below.

Source: Giz Maestro

SLIDESHOW: Micro Blogging in China

2012-01-25T17:22:00.000+05:30

We all know China is a huge market for business, even with strict restrictions on Internet usage and monitoring, China based social networking sites and Micro Blogging sites have vast user base. See the leading micro blogging sites of China on the slideshow below.

Source: Digital Jungle

INFOGRAPHIC: Justin Bieber's 5th YouTube Anniversary

2012-01-25T09:11:00.000+05:30

Who would have known that a 13 year old kid who loved his guitar, would become a pop sensation almost overnight. A song sung in a musical contest, which was then uploaded on Youtube by Beiber's mother, was enough to get him noticed and finally signed in an album contract. His popularity since then have soared up to the time that now we're celebrating Justin's 5th YouTube anniversary. Here's an Infographic that speaks about his 5 years of stardom on YouTube.

Source : Mashable

10 YouTube Tips and Tricks

2012-01-24T17:14:00.000+05:30

The worlds second largest search engine and the largest video hosting site YouTube is a great platform for business and individuals. Here are 10 tips and tricks for leveraging YouTube to its fullest potential.

* Connect your YouTube Channel to other social sites.
* Search YouTube using different languages.
* Save and watch videos later, manage your history.

Read more on Mashable

INFOGRAPHIC: Evolution of Facebook features

2012-01-24T08:42:00.000+05:30

Facebook has become the force of social media marketing over the years and as the marketing world evolved so has Facebook features. In this Infographic you will see evolution of Facebook features. Starting from 2006 when Mini feed and News Feed to Facebook Timeline in 2011.

Source: Gro Social

Ways to make your Brand rock on Pinterest

2012-01-23T08:58:00.000+05:30

We all know that social was the media that redefined marketing tact's and bringing in more value to the consumer and brands. Did you know that Pinterest was one of the most heavily trafficked social media networks of 2011? Take a look at the video we shared earlier on "How to use Pinterest" to understand the social bookmarking site.

How can Brands use this silent yet powerful and fast growing social bookmarking site to their advantage? In this article you will see 6 ways Brands can Rock Pinterest.

Read more on LunaMetrics

VIDEO: Facebook the Nightclub

2012-01-21T09:45:00.002+05:30

The new sensation that is making news at Amazon is the Facebook Nightclub which operates with the same concept of Facebook. The club's 30-year-old founder Humbert Camacho told the UK Guardian. “So what we wanted to do was to build a nightclub with this concept, where people could come and share things with their friends, spend a cool night, sharing pictures, experiences and have fun.”

Camacho said in the Guardian article that expectations in town “are huge” for the club, and that people who aren’t able to join the party at the physical Facebook will be will still be able to enjoy it vicariously through the original, virtual version. The Facebook Nightclub is planning on having a official page on Facebook, where users can share photos in real time!

Source: Mashable

INFOGRAPHIC: The shift in Technological Revolution

2012-01-20T17:10:00.000+05:30

It all started off with email revolutionizing the work place in 1990. There have been many product introductions since then which has brought in many changes in Home Tech Trends and Work Tech Trends and how we communicate and share information.

In this Infographic you will see the trends which changed the world in the last 2 decades.

Source: Tech Revel

Angry Brides

2012-01-20T09:05:00.001+05:30

Dowry issues?? Shaadi.com has a solution. This popular Matrimonial site is running a power packed campaign against dowry menace called as Angry Brides. The most exciting part, is the innovative game that they have designed to keep up the action while subtly spreading the message.

The game is very simple yet manages to maintain the stickiness. One has to chose a weapon (stilettos, chappal, shoe etc.) and hit the covetous groom. Every groom has a price tag on him, and with every correct hit, the price on the groom comes down and the money is transferred into a anti-dowry fund, which is also the score. To maintain the virality of the campaign. the scores have been made sharable on Twitter and Facebook.

We found this pretty cool! What do you think?

INFOGRAPHIC: Social Media in 2011

2012-01-19T17:03:00.000+05:30

Business both small and big adopted social media as a marketing tool in 2011, in this Infographic you will see the major events which occurred every month on the different social networking platforms. From Rebecca Black becoming an overnight viral superstar to Japanese Earthquake.

Source: Coup Media

Google launched new feature Personal Search - Google+ Social Network

2012-01-19T11:39:00.000+05:30

Google announced a huge feature that changes the way people search on the biggest search engine on the world.

Source: IMarketingForU

INFOGRAPHIC: How Social Networks changed in 2011

2012-01-18T17:00:00.000+05:30

Social networking sites went through lot of changes in 2011, in this Infographic you will see the changes which the leading social networking sites have gone through.

Source: Bluepost Digital

VIDEO: 2011 told through Twitter

2012-01-18T08:58:00.001+05:30

Twitter has been the worlds fastest news site in 2011, here is a look on at how the world communicated through twitter. From new year resolution, earthquake alerts to political changes/riots.

Source: Jeremiahjw

INFOGRAPHIC: Social power of China's internet giants

2012-01-17T17:19:00.000+05:30

Looking to set up your business in China? With the huge population China offers a great marketing potentiality. Here is what you should know of the leading internet giants and their functionality. See how China's different social networking sites can be leveraged based on their functionality on the Infographic below.

Source: Live Door

VIDEO: Social Networks for screening employees

2012-01-17T09:12:00.001+05:30

Social Media is being widely accepted and used for various purposes, screening a job applicant is the new use for which a social networking site is used for. With 91% of employers using social networks to screen prospective employees. Facebook is the highest used social network with 76% of employers using the social networking site.

Also 61% of employers have rejected a candidate based on their social profiles on social networking site and 68% said they have hired someone based on what they saw on an applicants social network. See more on the reasons as to why social networking sites play a major role in hiring or not hiring a candidate.

Source: Ciphr

INFOGRAPHIC: Social Media Vs Traditional Media

2012-01-16T17:05:00.000+05:30

Which media has a higher impact, Traditional or Social Media? With the US Presidential elections round the corner, many speculated that social media would a better tool for predicting the poll outcome. On the infographic below you will see social media predictions based on Twitter analysis.

Source: Odm Group

SLIDESHOW: A Brief Introduction To Foursquare

2012-01-16T08:51:00.002+05:30

Foursquare is the most happening Location Based Marketing system which is being used by brands all over the world and giving scalable ROI. Check this slideshare for a brief introduction to Foursquare and the way brands are using it.

Source: 360 Digital Influence, Oglivy PR Worldwide

15 Fascinating Academic Studies Done on Twitter

2012-01-14T09:30:00.001+05:30

The 140 character magic that has become the marketing mantra for many marketers, with 300 million users generating 1 billion tweets each week translating to 3,000 tweets per second definitely Twitter has come long way since it launch 5 years ago.

The growing popularity of Twitter usage has got the researchers attention, in this article by Online College you will see 15 fascinating facts on Twitter.

INFOGRAPHIC: Meet your virtual friends

2012-01-13T17:12:00.000+05:30

Virtual friends - what do you know of yours? It is important to understand your virtual friends for it holds the key to managing your online personal brand. In this Infographic you will see the 4 most powerful platforms (Google, LinkedIn, Twitter & Facebook) for building your personal brand online.

Source: LinkingR

SLIDESHOW: F-Commerce FAQ

2012-01-13T09:09:00.000+05:30

F-commerce a name given to the process of executing sales transaction using Facebook. F-commerce is basically a form of social commerce, where social media, online media supports social interaction and user contributions, to assist in the online buying and selling of products and services.

Source: The F-Commerce FAQ by Paul Marsden

VIDEO: Why Social housing should be digital by default

2012-01-12T09:10:00.000+05:30

In this video you will see why social housing should go digital. 155 of the UK population live in social housing. What could be benefit for them if they get online? More on the video below

Source: Reason Digital

VIDEO: Social Strategies in the New World of Business - LinkedIn

2012-01-11T08:46:00.000+05:30

In this video, the question asked is: What have been some of the challenges your solving for with social?

Source: LinkedIn YouTube channel

SLIDESHOW: A 4 Step Approach To Integrate Social Dynamics Into An Organisation

2012-01-10T17:13:00.000+05:30

A 4 step approach to integrate social media dynamics into an organisation's marketing effort. This explains why organisations are not having trouble learning to use social media for their consumers, stakeholders and employees, but to integrate its dynamics into the DNA of the organisation. This slideshare shows how international companies are integrating social dynamics and customer centric thinking in 4 steps.

Source: Steven Van Belleghem

VIDEO: What Facebook knows about you

2012-01-10T08:52:00.000+05:30

Are you on Facebook? Are you aware of how much data you are sharing with Facebook? Watch the video below to know a little about what how much Facebook knows you.

Source: Dietageszeitung

INFOGRAPHIC: The science of Sharing

2012-01-09T17:18:00.000+05:30

Internet savvy consumers go to the web for information before making the purchase decision, these internet savvy users go to different social networking sites, forums and other online sources to gather information for the product they are looking to buy.

In this Infographic you will see how the social consumer makes the purchase decision based on the information he gathers from internet. Some highlights for the study:

* 93% of people who look for travel deals use search.
* 49% of people use Facebook when searching for restaurants.
* 63% of baby product consumers use Facebook to research a brand.

More interesting insights on the Infographic below.

Source: Mashable

Video: Pinterest

2012-01-07T11:12:00.000+05:30

The new social networking site, Pinterest (an online pinboard), is really making some noise in the social space. After getting $27 million in venture funds, it's been able to expand its user base from 1.2 million in August to 4 million today.

Tristan Higbee from The Backlight gives a tutorial about Pinterest.

Source : Bloggingbookshelf

INFOGRAPHIC: Social Media Do's

2012-01-06T17:03:00.000+05:30

Social Media marketing is the new word of mouth marketing, the most powerful marketing tool ever in existence. Business have realised the potential of Social Media marketing and have started to leverage the social media space to reach their consumers. How to select the right platforms for your business is the next question which needs to be addressed, in this Infographic you will see the advantages of the various social media platforms which a business can use and the Do's and Don'ts on the social platforms.

Source: Magic Logix

VIDEO: Not Google Plus

2012-01-06T09:08:00.000+05:30

A humorous take on Google + not being a hot social networking place to be. Google + or Google -, this video is an amusing take on why 'Not Google Plus'

Source: College Humor

INFOGRAPHIC: Consumers use Social Media for customer support

2012-01-05T17:12:00.000+05:30

Social Media has been embraced by most business, so have consumers. Consumers follow a brand on social media sites for several reasons, they share on their views/feedback on the social profiles of the brands they follow or had made a purchase from.

Brands are looking to leverage social media space for multi purpose, consumers are beginning to use the social media space for customer support, with nearly 62% of the surveyed having used social media for customer support. More interesting information on the infographic below.

Source: Media Bistro

Live Tweeting #NHL!

2012-01-05T09:03:00.001+05:30

A Twitter case study of how NHL is using a mass media platform to help build a community beyond traditional citizenship lines.

Source: Naila Jinnah

INFOGRAPHIC: Why people unfriend on Facebook?

2012-01-04T17:11:00.000+05:30

I have unfriended you on Facebook has become a powerful statement, it is a precarious task to go through the list of friends on Facebook and unfriend someone. In this Infographic you will see why people actually unfriend someone on Facebook. 82% of Facebook users add someone as a friend because they know them in real life and 60% do so because they have a mutual friend.

Here are a few reasons why users Unfriend someone:

* 55% of users unfriend someone because of offensive comment.
* 41% because they don't know them well.
* 39% because they try to sell something.

More interesting information on the Infographic below.

Source: PcMag

VIDEO: Twitter, world's fastest news source!

2012-01-04T08:54:00.002+05:30

Twitter's viral speed is unquestionable, and will outdo any other platform with its real-timeness. The video below is a humorous take on the power of this platform. Take a look why Twitter is canvassed as the fastest news source in the world.

Source: youtube.com/twitter

INFOGRAPHIC: Managing your companies online reputation

2012-01-03T17:04:00.002+05:30

Online reputation management is a crucial for a business, it is important for business to monitor what is being said about on social media sites. Over 1/4 of the world population having their presence and getting information from the internet it is vital that the right and positive information is shared with the users. Also 92% of adult buyers regularly check for updates online before making a purchase decision.

See more on how to manage a business reputation online on the infographic below

Source: Venture Beat

VIDEO: 8 LinkedIn tips for Non-profits

2012-01-03T09:03:00.000+05:30

Social media usage by non-profits is quite widespread, but we only hear about how non-profits use Facebook or twitter effectively. But Bryan Breckenridge shares 8 invaluable tips on how non-profits can use LinkedIn successfully. Watch this detailed tutorial to learn more!

Source: LinkedIn YouTube channel

SLIDESHOW: 5 Tips and Trends for Social Media in 2012

2012-01-02T09:10:00.000+05:30

Another very nice presentation from Talking Heads which explores 5 tips and trends for social media in 2012. Worth browsing through, do have a look and tell us what you think!

Source: Talking Heads Slideshare channel

HBR Blog Network - How do you handle publicly tweeted complaints?

2011-12-31T10:49:00.000+05:30

Twitter is widely used as a customer service tool by many brands. Some of them are quite effective in using the tool to reply quickly and solve customer issues using the platform. Many have integrated their twitter complaints and tweets with the offline customer service structure to make sure complaints received online are dealt with quickly and don't cause embarrassment. Michael Schrage, a research fellow at MIT shares his thoughts on how to handle publicly tweeted complaints in a better way.

Read the article on HBR

35 Social Media Articles For This Festive Season!

2011-12-31T10:30:00.000+05:30

Simply Zesty's list of 35 most worth reading social media articles for this festive season!

It’s Not About Having The Most Friends, It’s About Having The Best Friends Marc Andreessen: Predictions for 2012 (and beyond) News flash: Yes, Facebook is selling you to advertisers How news of Kim Jong-il’s death spread on Google+ Viral coefficients + store feature + branding + influencers = cool apps on iOS first Why Running A Mobile OS By Committee Can Be Very Hard The Amazing Power of Deflationary Economics for Startups Volkswagen turns off Blackberry email after work hours Former TechCrunch Staffer Sarah Lacy Set to Close Funding Round for PandoDaily Steve Jobs on video games as the future of learning [Video] 70+ Resources on How to Start a WordPress Blog

Read more here : Simply Zesty

INFOGRAPHIC: Twitter Facts and Figures

2011-12-30T17:10:00.001+05:30

From the time of its launch Twitter has gone through many changes and so have the users. If you have been using Twitter for marketing or for personal use, then here are some interesting Facts and Figures on Twitter.

*40.1% of buzz in twitter is pointless babble & 37.6% are conversational.
*45% of Twitter users are between the age group of 18-34.

More interesting facts on the Infographic below

Source: Bit Rebels

SLIDESHOW: JWT's 10 Trends for 2012

2011-12-30T08:51:00.000+05:30

Global ad agency JWT shares it's 10 trends for 2012. JWT shares - "In our seventh annual year-end forecast of trends for the near future, continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends. JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year and specifically for this report." View the presentation below.

Source: JWT Intelligence Slideshare channel

INFOGRAPHIC: Social Media Marketing and Branding

2011-12-29T16:54:00.000+05:30

Social media is the modern marketing tool, every brand is looking to leverage the space to market them-self. For this reason Branding goes hand in hand with social media marketing, Facebook and Twitter are serving as the 2 most used and widely accepted social media marketing platforms.

In this Infographic you will see how branding works in the age of social media marketing. How consumers interact with brands on social networks, what content do consumers prefer to get and more.

Source: Mashable

SLIDESHOW: Demystifying Facebook's Edgerank

2011-12-29T08:59:00.000+05:30

Christel Quek has put together this informative presentation that explains and demystify's Facebook's EdgeRank. It's quite important to understand EdgeRank as this influences how many fans of your page actually see the content that you share. View the slideshow below.

Source: Christel Quek Slideshare channel

INFOGRAPHIC: Social Media ruins our mind

2011-12-28T17:31:00.001+05:30

Most or all of us are increasingly spending more time on social networking sites, does this impact our mind? Here is an interesting Infographic which goes over how social media affects our live. Some interesting facts from the Infographic:

* Attention span of a person is only 5 seconds, ten years ago it was 12 minutes! This has lead to a situation where 7% of the users tend to forget their own birthdays from time to time.

* A whooping 5,00,000 people join Twitter everyday.

* 700 billion minutes are spent on Facebook every month.

* Stress hormones also tend to drop, according to recent studies, while users tweet.

More interesting facts on the infographic below

Source: Assisted Living Today

AUDIO: Social Media's Untapped Power

2011-12-28T08:59:00.000+05:30

A fantastic podcast from HBR IdeaCast. This is an interview with Misiek Piskorski of Harvard Business School and Anthony J. Bradley of Gartner Research. Misiek is the author of the HBR article Social Strategies that Work and Anthony is the coauthor of The Social Organization.

Click here to listen

INFOGRAPHIC: Cost of a Facebook Fan

2011-12-27T16:58:00.000+05:30

The worlds largest social networking site Facebook is being widely used by brands. It was found that 2/3rd of the small business surveyed use Facebook as their main marketing tool. Cost per Facebook fan according to a survey is $1.07, this includes advertising on Facebook to getting a user to become a fan.

More interesting information on the Infographic below from Facebook cost per click based on different industries to making most out of your Facebook Marketing.

Source: FlowTown

VIDEO: KLM Lets you find your Flight Seatmate via Social Media!

2011-12-27T08:56:00.000+05:30

Talk about innovative use of social media! KLM Airlines is giving passengers the ability to pick who they sit next to via social media! Mashable explains this in their video below.

Source: Mashable YouTube channel

INFOGRAPHIC: 10 strategic mistakes on Twitter

2011-12-26T16:51:00.000+05:30

Twitter is being used by brands, professionals, individuals and business as a marketing tool, some caution is required in marketing your brand on the micro blogging site. In this Infographic you will see 10 strategic mistakes which a brand needs to address in marketing a brand on Twitter. From Following back someone just because he/she follows, not conversing with your followers and more..

Source: LinkingR

HBR Blog Network: Five foursquare tactics to Attract Customers

2011-12-26T09:08:00.000+05:30

Without doubt, foursquare is becoming the leader in location based social networking. As the article notes, it passed 1 billion check-ins and many brands in the retail sector are using foursqure actively and effectively. Carmine Gallo shares 5 interesting tactics to attract customers via foursquare. They are:

1. Offer creative and compelling specials
2. Recognize the "mayor"
3. Encourage a flash mob
4. Incentivize people to do good
5. Have fun

To find out more about each of these points in detail, read the full article online on HBR

VIDEO: New Facebook Timeline

2011-12-25T10:45:00.000+05:30

Now that everybody's hyped out with new Facebook timeline and busy flaunting their covers. Here's a video that'll simplify new Facebook timeline for all those who still haven't been able to adjust with this monstrous changes made to Facebook. Take a look!

Source: Dazzoi

Rebecca Black Is Number One Searched Term In 2011!

2011-12-24T10:09:00.000+05:30

Google's Zeitgeist list released this years most searched calls. Astonishingly Rebecca Black has overshadowed Google+ as the number one searched term and pushed it to the number two spot. More intriguing facts and figures at the bottom.

Google’s Fastest-Growing Searches 2011
1. Rebecca Black
2. Google+
3. Ryan Dunn
4. Casey Anthony
5. Battlefield 3
6. iPhone 5
7. Adele
8. 東京電力 (Fukishama)
9. Steve Jobs
10. iPad2

Also, to check out Yahoo's top 10 searched calls visit TechCrunch

INFOGRAPHIC: How start-ups can use social media

2011-12-23T16:58:00.000+05:30

Are you the Ceo, Marketer, VP or a part of a start-up firm? If yes this Infographic is for you, it goes over how social media can be leveraged to get the word around about your business.

The infographic also talks about the Pros and Cons of different social networking sites which have been used to promote a business. Online consumers who habitually talk about brands they love are 80% more likely to share brand information and 50% more likely to persuade their friends to make purchases. More interesting information on the Infographic below.

Source: Udemy

SLIDESHOW: Top 12 Digital Predictions for 2012

2011-12-23T08:53:00.000+05:30

Millward Brown shares their view on the 12 hottest trends for the new year in the digital space. Some of their predictions include,

- Gamification Unlocked - Big Brands will become even more playful
- Online video invades the living room
- Mobile marketing will become more social and local than ever before
- Widespread adoption of the mobile wallet
And more! View the document below.

Source: Millward Brown SlideShare channel

INFOGRAPHIC: Should you be on Twitter?

2011-12-22T17:22:00.000+05:30

Is the micro blogging site Twitter for you? Should you be using it or not? The Infographic from Flowtown just answers these questions in a flowchart.

So should you be using twitter?

Source: Flowtown

VIDEO: Top Ten Most Shared Ads Of 2011

2011-12-22T09:36:00.002+05:30

We've been seeing a lot of contents getting viral lately, both nationally and internationally. Let's take a look into 'Top Ten Most Shared Ads Of 2011'. This also features the very popular video of a monkey holding an AK and the very loved Angry Birds offline activity that went viral on social networking platforms.

Source: UnRuly

INFOGRAPHIC: India and Social Media

2011-12-21T16:51:00.000+05:30

With a total population of 1,210,193,422 India is the Worlds second largest populous country after China. The internet penetration in India is still on the lower end with just over 8% of Indians using internet which is mostly due to poor infrastructure, off the 8% of internet users 3% of them use social networking sites. The skew for India is the mobile subscribers with a penetration of 71%.

The smart phones are taking internet to the Indian users who do not have access to PC, India has recorded an increase of 25% in the total internet users in the last 12 months alone, whereas mobile phone usage is growing at an impressive 34% year over year.

Facebook has the highest user base for social networking sites, 70% of internet users are Male. More interesting information on the Infographic below.

Source: Asia Technews

Case Study: 2 months of Ampa Skywalk Mall on Facebook

2011-12-21T08:54:00.000+05:30

How 2 months of Social Media engagement transformed Ampa Skywalk Mall's Facebook page! The objective was to drive more footfalls to the mall and increase the sale for in Mall Brands. Also to build community for frequent mall visitors online, drive conversation and communicate about stores, movies, events etc...

Connect with Ampa Skywalk Mall on Facebook connected. See how the objective were achieved in the last 2 months of Social Media engagement for Ampa SkyWalk Mall on the slideshow below.

Download the case study from AliveNow Inc Slideshare account

INFOGRAPHIC: Facebook and Grades

2011-12-20T18:34:00.003+05:30

Facebook has been a rage among the young brigades, this invaribly had let to the beleif that Facebook is harmful for the students. A recent study has proved that use of Facebook itself is not the problem, it is all in how one uses it.

Here are some interesting findings from the survey:

* 92% of all students use Facebook.
* 106 minutes is spent on Facebook on a daily basis.
* On average a student visits Facebook 6 times a day and stay on the site for 24 minutes each visit.

More interesting information on the infographic below:

Source: Online Education

VIDEO: The New Twitter

2011-12-20T08:52:00.000+05:30

Twitter unveiled a new version of their website recently. We quite like the new twitter and like this video even more, which talks about the new twitter. Do share your thoughts on how you like the new twitter!

Source: Twitter YouTube channel

INFOGRAPHIC: Social Commerce Psychology

2011-12-19T17:16:00.000+05:30

Social Commerce is fast catching up as more and more users are logging into social media sites on a daily basis. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.

More detailed on how psychology and social commerce are connected on the infographic below.

Source: Tab Juice

HBR Blog Network: Six Social Media Trends for 2012

2011-12-19T08:49:00.000+05:30

It's the time of the year where everyone's making their predictions for 2012! There's been quite a few apocalyptic predictions for 2012, but we'll stick to social media related predictions for the next year. David Armano shares in the Harvard Business Review blog network his 6 social media trends for the next year. Besides his accurate predictions from last year, he's quite frank in accepting that he did have one miss. He shares, "I had one big swing-and-miss on Facebook's intrusion in the location-based services war. While Facebook still supports location tracking in a number of ways, it has not put Foursquare out of business. Foursquare still enjoys a niche audience of highly active participants who enjoy telling the world where they are and post pictures to prove it."

According to David, the other trends to watch out for in 2012 are - (1) Convergence Emergence, (2) The Cult of Influence, (3) Social Sharing, (4).....

Read the full article on HBR

VIDEO: Improvements to Facebook Page Insights

2011-12-17T17:17:00.000+05:30

Facebook recently updated it's insights tool for Facebook pages. Admins of Facebook pages can now dig deeper and get very detailed metrics on various things like page posts, reach, people talking about and more. Watch this video to find out more!

Source: Facebook YouTube channel

HUMOR/SLIDESHOW: Social Media is Shit!

2011-12-16T17:34:00.001+05:30

Time for some humor! Social media is everywhere, and as the second slide proclaims - it seems like the best thing since Jesus! But Luke make's some valid points in this presentation. Take a look below.

Source: Luke Tipping Slideshare channel

VIDEO: Facebook Memology 2011

2011-12-15T18:44:00.000+05:30

Very nice video put together by Facebook that talks about what people share and how people share on Facebook. Facebook adds - "With more than 800 million people connected around the globe on Facebook, news about the world's triumphs and tragedies spreads fast. Memology takes the pulse of this global community by comparing this year's status updates to last year's, unearthing the most popular topics and cultural trends - or memes - emerging on Facebook. Whether it's hmu, lms or tbh, each year brings a new set of three letter acronyms that go viral."

Source: Facebook YouTube channel

Facebook is making us miserable. Is it?

2011-12-15T09:32:00.000+05:30

A very interesting article from the HBR Blog Network where Daniel Gulati talks about how Facebook is making us miserable. He does make some valid points like, "As Facebook continues to add new features to help us connect more efficiently online, the battle to maintain off-line relationships will become even more difficult, which will impact their overall quality, especially in the long-run." According to the article, three things that Facebook is doing that's affecting everyone negatively is - (1) It's creating a den of comparison, (2) It's fragmenting our time, and (3) There's a decline of close relationships.

Read the full article here: HBR

INFOGRAPHIC: Designing a Viral Campaign

2011-12-14T17:34:00.000+05:30

It is every marketers dream to have their content, video, concept etc.. to go viral. The most important aspect which needs to be understood and accepted is that a campaign goes viral based on how appealing it is to the audience and the how widely it has been shared. In this infographic you will see the ingredients for a campaign to go viral, aligning these campaigns to achieve the virality is the tricky part. What is your secret sauce for making a campaign go viral? Share your thoughts in comments.

Source: Mashable

Facebook likely to unveil mobile ads by March 2012

2011-12-14T13:13:00.002+05:30

Social networking giant Facebook are likely to test on mobile advertising in march. With increasing number of users logging into Facebook via their smart phones it is likely that potential for Facebook mobile advertising is going to be high. The unique ability that Facebook offers for business is the precise targeting.

“Facebook’s potential advantage is that by gathering so much information about a person’s interests and associates, it can help advertisers target potential customers more directly than mobile web browsers or applications,” according to the report.

Read the complete article on Mashable

INFOGRAPHIC: 5 Companies That Are Rocking Social Media

2011-12-13T17:11:00.001+05:30

This infographic highlights few of the lesser known brands with some awesome social media work. For example: * Unisys uses social media internally for effective collaboration and a boost to company productivity. * KLM is using Twitter and Facebook for real-time customer service and encouraging customers to submit ideas. See more on the Infographic below:

Source: scottmonty

VIDEO: 5 Days Of Facebook!

2011-12-12T09:02:00.000+05:30

Social Media fever is catching up everywhere in India, which is observably seen through depiction of stories, either revolving around Facebook or as in-film lines and now even songs. This particular video speaks volumes about the importance Facebook holds in our lives.

Source: Saregama India's YouTube Channel

INFOGRAPHIC: What a He says and what She says on social sites?

2011-12-10T09:45:00.000+05:30

Social Networking sites have become the perfect platform for all to share their thoughts and express oneself. Here is an Infographic which goes over the different ways on how both Men and Women share content online.

The survey has some great insights, for instance women talk 600% more on what happened at parties than men. 10 to 1 is the ratio where men consider them-self nerdy and shared stories... there are many more points where the updates differ from what Men and Women make. More importantly there are as many similarities when comes to some topics, find more on the Infographic below.

Source: Proust

Few Astounding Social Media Facts!

2011-12-09T08:57:00.000+05:30

Few astounding social media facts of 2011, that bespeak volumes about the social media claim to fame.

Facebook

* 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)

* More than 250 million people use Facebook Connect every month. (Facebook)

* College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010. (AllFacebook.com)

* Chicago was the fastest growing city on Facebook in terms of usage in 2010 (Houston was a close second). (AllFacebook.com)

* During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)

* Indonesia has the second largest population on Facebook http://bit.ly/gBbMrL

Twitter

* Since April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform (Source: ClickZ)

* From December 2009 to December 2010, users with a biography listed on Twitter increased from 31 percent to 69 percent. (Pew)

* Friday at 4 p.m. ET: The most retweetable day/time of the week. (via Dan Zarella and HubSpot)

Read all astounding social media facts for 2011 here: Arik C. Hanson

INFOGRAPHIC: Social networking usage at work

2011-12-08T17:14:00.000+05:30

Social networking sites have caught on like a fire, many offices have even locked down the usage of the social networking sites during work hours. If you were wondering what social networking sites are being used during work hours then check the Infographic below.

Facebook is the highest used social networking site with 45% and LinkedIn comes second with 20%. More interesting information on how social networking sites are used at work and how companies view the same.

Source: Reed

VIDEO: The Social Indian Consumer!

2011-12-08T08:57:00.001+05:30

Online media is going to change the way the Indian consumers network and communicate. This trend is beginning to grab marketers attention and they are looking towards every possible online outposts to reach to their audience.

Checked In At Foursquare!

2011-12-07T09:08:00.002+05:30

This social networking platform has managed to earn the brownie points by just highlighting their Geo-location social networking aspect which is the USP of their product offering. A very visionary approach towards extending the social connectivity using smartphones, by letting the user post information about their movements. It is considered to be a potentially huge platform for brands to target their audience using location-based marketing strategies, specially when it's proven to drive ROI for businesses.

Source: Carmine Gallo