Business Today’s cover story on Social Media

JULY 12TH’S COVER PAGE STORY IN THE BUSINESS TODAY MAGAZINE EXPLORED HOW INDIA INC HAD DISCOVERED SOCIAL MEDIA. IT’S A GREAT ARTICLE WRITTEN BY KUSHAN MITRA AND A MUST READ

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How to measure Social Media ROI

In another great piece at Mashable.com, Christina Warren talks about various mechanisms to measure ROI in social media. In a startling statistic, she says that almost 84% of social media

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How Social Media is Changing Relationships: Economic Times Article

A comprehensive article by Mr. D. ShivaKumar (MD, Nokia India) discusses how social media has transformed the branding space in India. Reading this article convinces you that your brand’s message

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Google Social Search goes live!

Last week launched the social revolution for search. Microsoft’s Bing fired the first shot by announcing search deals with Twitter and Facebook and, at the Web 2.0 Summit, launching its

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Twitter Airtel deal adds 110 million potential users in India!

As of today, 110 million new people can tweet via SMS, all from the second-most populous nation in the world. Twitter, in an extensive announcement detailing its vision for making

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