The Internet turns 40 today!

I remember when I first saw it. My dad called me over to his office, where he had a x86 PC with a 1200 bit/s modem, which I’d mostly used for games (I was 15 at the time) and connecting to various BBS‘. He said: there’s this new thing, they call it the Internet. I think it’ll be really important.

What can you do with it, I asked? You can see what’s on other computers, far away, he said. You can do it via Gopher, or FTP, or Cello (the predecessor of today’s WWW browsers). There wasn’t a lot to see there, so I quickly moved onto other things, but soon after that day, a new way to browse the Internet came out: Netscape.

How to measure Social Media ROI

In another great piece at Mashable.com, Christina Warren talks about various mechanisms to measure ROI in social media. In a startling statistic, she says that almost 84% of social media programs don’t measure return on investment (ROI).

She says, “Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track.” So anyone in the business of social media should definitely read this article.


We at AliveNow recognized the need to measure and analyze social media spend for business’s. For this reason, we offer comprehensive social media analytics and ROI reports with all our packages. In fact, we use many of the tools mentioned in the Mashable article itself. You can click here to learn more about the social media analytics and social media ROI numbers that we share with our clients. Read more about this and ask us for a free Social Media Analytics Report by clicking here.

How Social Media is Changing Relationships: Economic Times Article

A comprehensive article by Mr. D. ShivaKumar (MD, Nokia India) discusses how social media has transformed the branding space in India. Reading this article convinces you that your brand’s message is not controlled fully by you any more, as thousands of tweets, Facebook shares and YouTube video views, etc shape how a brand is perceived. Mr. ShivaKumar also underscores two important points about how social media is changing the source of trust and how social media is changed the way news is reported. Recently, we shared another piece on the AliveNow blog titled, 5 ways that social media is changing our lives, and even this article discusses the same issue.

Google Social Search goes live!

Last week launched the social revolution for search. Microsoft’s Bing fired the first shot by announcing search deals with Twitter and Facebook and, at the Web 2.0 Summit, launching its Twitter integration. Google fired back almost immediately though, completing its own deal with Twitter and, perhaps more importantly, announcing a new feature: Social Search.

Social search, demoed at the Web 2.0 Summit by Google’s VP of Search Marissa Mayer, combines results from your friend’s blogs, Flickr, Twitter, FriendFeed, and a wide variety of other social media sites (so long as your friends have connected their social accounts to their Google profiles) with Google’s regular search results. The feature will go live this afternoon, and can be found within Google Labs.