Arvind Lifestyle’s brand UNLIMITED became the first fashion brand in India to unveil a new collection on Facebook Live which was powered by fan engagement. Digital marketing agency alivenow helped conceptualize and launch this unique FB Live video app engagement.

To unveil the new collection, fans were urged to like and react to the Live video and at a target of every 50 or 100 likes on the video 3 new looks from the new collection were automatically revealed! There was a real time counter showing how many...

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Our subsidiary, Newsfeed SmartApps recently partnered with leading digital agency, isobar to launch a fun and engaging Newsfeed SmartApp for Reebok India. This was to promote the launch of Reebok ZPump shoes and get engagement and interaction with fans on the Reebok India Facebook page.

Newsfeed SmartApps team along with isobar and Reebok India launched a game where users have to run in 3 different environments and cross hurdles in the best possible time. Winners got ZPump shoes and the campaign has been a...

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Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed Smartapps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution...

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Facebook is coming with a “Want” button? It looks like Facebook is all set to launch itself into the online buying space more effectively across the world, the much rumored “Want” button might come in handy for the Facebook User. With a Want button, in addition to existing plug-ins such as Subscribe and the Like button, Facebook friends would likely be able to see items others in their network want to purchase. Could turn out to be a heads up on what a friend wants thereby getting him/her the product as...

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How AliveNow helped engage the movie-crazy audience on the PVR Cinemas Facebook page.

PVR approached us to see what interesting, creative and viral ideas we had in mind to engage with the large fan base on the page. The audience on the page were young and outgoing in nature. They also had a passion for movies and were fans of many actors, directors, films, etc. In general we could say that the knowledge level of these fans for movies was high. We came up with a simple but viral application...

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Bangalore, 27th June, 2012

The Forum Mall, one of Bangalore’s first full-fledged malls, has appointed AliveNow as their social media partner. AliveNow will carry out digital marketing activities for both Forum Mall, Koromagala and Forum Value Mall, Whitefield.

Mr. Rama Raju, GM – Mall Operations added, “Forum Mall being one of the pioneers of the mall culture in Bangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we...

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It sure is a proud moment for AliveNow! What started as a project and sort of an experiment in Adhvith’s home library has grown to being one of India’s leading social media agency servicing brands in India and abroad. Adhvith Dhuddu, 25, is the youngest of the top 20 entrepreneurs in India Today’s list of Young Entrepreneurs in India. All credit for this tremendous achievement goes to the superb team at AliveNow who have done some fabulous work for the various brands they’ve worked on! Account managers, developers, designers, strategists and content...

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A great article by Bernard Moon who talks about 4 emerging trends of the real time web. Real time search got a huge boost in the last few weeks as Microsoft and Google were scrambling to sign deals with twitter for enhanced search results. Although real time search in still in it’s infancy, it’s already creating waves as many news stories are reported first on micro blogging sites like twitter. There’s always a lot of hype surrounding Google products, but with Google Wave I feel the hype is deserved as...

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