PRESS RELEASE: Prestige’s Forum Malls appoints AliveNow as its Social Media Agency

Bangalore, 27th June, 2012
The Forum Mall, one of Bangalore’s first full-fledged malls, has appointed AliveNow as their social media partner. AliveNow will carry out digital marketing activities for both Forum Mall, Koromagala and Forum Value Mall, Whitefield.

Mr. Rama Raju, GM – Mall Operations added, “Forum Mall being one of the pioneers of the mall culture in Bangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers, even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall”.

AliveNow CEO, Adhvith Dhuddu said about this development, “We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms.”

About The Forum MallPrestige Group launched The Forum Mall at Koramangala – the IT Hub of Bangalore. Since its inception in 2004, The Forum Mall, Koramangala has been the most premium destination for Bangaloreans. The Forum Mall was the result of the convergence of shopping and entertainment and the emergence of family entertainment centers. A fine example of ‘shopper-tainment’, The Forum Mall boasts of 76 stores having the biggest brands catering to every need of the shopper spread across 3,50,000 sq.ft. And true to its promise, one is welcomed by a wide and exquisite array of brands such as Westside, Landmark, Tommy Hilfiger, Espirit, United Colors of Benetton, Mc Donalds and KFC. Besides elevating the shopping experience, it is a haven for the entertainment buffs with PVR’s eleven-screen cinema. Bringing alive the best of brands and amusement, The Forum Mall presents a novel shopping experience unlike any other.

About AliveNow: AliveNow is a full-service award-winning social media agency based in Bangalore offering a range of social media services. They have worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India. In 2012, AliveNow’s CEO made it to the cover of India Today magazine as one of India top 20 young and emerging entrepreneurs

Other Coverage online:

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Press Release: Naturals Unisex Salon and Spa Appoints AliveNow as it’s Social Media agency

Bangalore, 21st May, 2012

Naturals Unisex Salon and Spa, who are India’s fastest growing salon chain has appointed AliveNow, the award winning social media agency from Bangalore to manage their social media and online duties. With the number of salon’s expanding at a rapid pace, Naturals wanted to partner with the right company to help them leverage the social media and online space for effective and creative marketing and branding. Being a retail chain, Naturals realizes the importance of the social platform and being a consumer-facing company, it becomes even more critical for the Naturals brand to be active and present on social media channels.

Mr. Vaibhav Kumaravel, Head of Online Media Marketing, Naturals Salon and Spa said, “We at Naturals understand the need to be present and active on the digital space. There is immense potential that can be tapped with the right push. We chose to partner with AliveNow because of their expertise in Social Media. We believe that they are the right people to represent us and are very happy to be working with them.”

Mr. Adhvith Dhuddu, CEO of AliveNow added, “We are very happy to be associated with a fast growing and vibrant retail brand like Naturals. The growth story of Naturals is quite outstanding and we are thrilled to be working with the incredible marketing team. We’ve already devised some very interesting and creative social media campaigns keeping the target audience in mind and will roll them out very soon. It’s critically important for any B2C brand, especially retail players, to be present and active on social media and then to listen, engage and excite the audience on social. We plan to do just that with innovative and interactive campaigns targeted at the right audience.

About Naturals: Naturals – India’s No.1 Family Salon & Spa, is synonymous today with beauty care and styling in India, a Pioneer in the concept of Unisex Salons in India. Founded by Mrs. Veena K in the year 2000. Naturals Beauty salon is the one that has revolutionized the concept of beauty and styling in days when grooming was limited to nothing other than regular haircuts. Over years, it has grown leaps and bounds to become one of the finest beauty and wellness destinations across India with over 140 salons and expanding. Naturals is acknowledged as the most happening chain of beauty care centers in India.

Actor Genelia D’Souza is well known for her bubbly image as is every outlet across India belonging to the Naturals chain, which Genelia is the brand ambassador of. As of today, Naturals has reached out to Indians for their styling needs. In fact, Genelia has been a Naturals customer and has been visiting the Hyderabad branch for a while now and also uses Naturals for her outdoor shoots to meet her styling needs.

About AliveNow: AliveNow is a full-service award-winning social media agency based in Bangalore offering a range of social media services. They have worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India. Find out more at

AliveNow and Adhvith Dhuddu (CEO) make it to the India Today top 20 Young Entrepreneurs list!

It sure is a proud moment for AliveNow! What started as a project and sort of an experiment in Adhvith’s home library has grown to being one of India’s leading social media agency servicing brands in India and abroad. Adhvith Dhuddu, 25, is the youngest of the top 20 entrepreneurs in India Today’s list of Young Entrepreneurs in India. All credit for this tremendous achievement goes to the superb team at AliveNow who have done some fabulous work for the various brands they’ve worked on! Account managers, developers, designers, strategists and content writers are striving every day to achieve better results for clients. And of course thanks to all the clients for believing in what we do at AliveNow! Thanks also to the regular readers of this blog… we’ve amassed close to 200,000 pageviews all because of you. Given below are some snaps of the cover and the article.

On the cover of India Today magazine (Top Left)

Adhvith Dhuddu, CEO of AliveNow featured in India’s leading magazine, India Today in the special feature about India’s top 20 young entrepreneurs. Article published in the May 7th, 2012 print edition of India Today. 

Google+ launching Facebook-like-Business-Pages will be a game changer: Adhvith Dhuddu

As Google+ opens up to everyone (i.e. no invitation required to join Google+), our CEO, Adhvith Dhuddu shared some of his thoughts on what this means for Google+ going forward in a leading business daily, The Business Standard in India. Other industry leaders like Mahesh Murthy of Pinstorm, Rajiv Dingra of WatBlog and Hareesh Tibrewala of Social Wavelength also shared their expert opinions. Quoting from the article, our CEO shared,

“Adhvith Dhuddu, founder and chief executive, social media management firm AliveNow, believes Google+ has the means to integrate all its products from maps to pictures and videos to documents on the same page. The turning point for the social networking site would arrive when it opens itself to business users. “Google+ is expected to launch a Facebook-for-business-like product in the coming months, and that may help the site to drive new users who want to engage with Google’s platform,” he says. However, both Dhuddu and Dingra agree amassing three million users in three months is an exceptional feat for Google+. “I can see Google+ touching 15 million users from India in a year’s time, but Facebook would grow stronger,” says Dhuddu.”

Mahesh Murthy from Pinstrom predicts – “I see Google+ accounting for around 20 million users by the third quarter of 2012, and touching the 50-million user mark by the third quarter of 2014.”

Read more about and what’s next for Google+ in this extensive and well written article by Priyanka Joshi from Business Standard.

Read the full article here Business Standard