PRESS RELEASE: Prestige’s Forum Malls appoints AliveNow as its Social Media Agency

Bangalore, 27th June, 2012
The Forum Mall, one of Bangalore’s first full-fledged malls, has appointed AliveNow as their social media partner. AliveNow will carry out digital marketing activities for both Forum Mall, Koromagala and Forum Value Mall, Whitefield.

Mr. Rama Raju, GM – Mall Operations added, “Forum Mall being one of the pioneers of the mall culture in Bangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers, even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall”.

AliveNow CEO, Adhvith Dhuddu said about this development, “We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms.”

About The Forum MallPrestige Group launched The Forum Mall at Koramangala – the IT Hub of Bangalore. Since its inception in 2004, The Forum Mall, Koramangala has been the most premium destination for Bangaloreans. The Forum Mall was the result of the convergence of shopping and entertainment and the emergence of family entertainment centers. A fine example of ‘shopper-tainment’, The Forum Mall boasts of 76 stores having the biggest brands catering to every need of the shopper spread across 3,50,000 sq.ft. And true to its promise, one is welcomed by a wide and exquisite array of brands such as Westside, Landmark, Tommy Hilfiger, Espirit, United Colors of Benetton, Mc Donalds and KFC. Besides elevating the shopping experience, it is a haven for the entertainment buffs with PVR’s eleven-screen cinema. Bringing alive the best of brands and amusement, The Forum Mall presents a novel shopping experience unlike any other.

About AliveNow: AliveNow is a full-service award-winning social media agency based in Bangalore offering a range of social media services. They have worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India. In 2012, AliveNow’s CEO made it to the cover of India Today magazine as one of India top 20 young and emerging entrepreneurs

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VIDEO: Social Media Case Study – Kingfisher Explocity Restaurant Week

This is one of the most fun projects we had in a long time! Kingfisher Explocity Restaurant Week, one of Bangalore’s flagship food and restaurant events, was back… bigger and better and they wanted to go social! They came to AliveNow and this is what we delivered! Some incredible apps, superb engagement and fantastic results. Watch the video and find out yourself . Turn UP the volume, enjoy the video and don’t forget to LIKE!

JustBooks partners with AliveNow for Social Media Management

JustBooksCLC, an innovative and rapidly growing organization that offers customers the ability to, “Read, Rent and Return” books has chosen to partner with AliveNow for their social media management needs. Based in Bangalore, JustBooksCLC is a new generation community library chain that provides a unique reading experience to book lovers with a wide range of books for every type of reader Toddlers to teens, Dabblers to Bookworms under a modern, vibrant ambience with effective use of technology.

We began working on JustBook’s Facebook page a few weeks ago and have already revamped their page with some innovative features. Some really interesting apps that we’ve released on their Facebook page so far include:

Rent Books tab: A tab where a user can select from the drop down menu what books they are looking for. They can select from New Arrivals, Top Rentals, Best Sellers, etc. Once they select from the drop down menu, they can click on any book they choose, and scrolling down given more details of the book. Have a look at this tab here:

Infographic+Slidshow Landing page: We thought why have a simple landing page asking a person to just Like? JustBooks has such interesting information and statistics to share, why not convert that into a auto-slideshow+infographic and share this along with a nice message asking people to Like! Check it out:

Simple Memory Game: Another fun tab that we developed was a simple memory game on Facebook. A user just has to click away to match two books and the lesser the number of clicks, the better his or her memory! Try it yourself and tell us how you score:

JustBooks Connect (Monthly Newsletter) tab: An application where a JustBooks fan can browse through the monthly JustBooks newsletters right on Facebook! They can select any month they wish to and that month’s newsletter will be displayed for the user to read. Have a look here: We plan to introduce many more interesting and innovative features on their Facebook page in the coming weeks and months. Do check out their Facebook page and don’t forget to hit that Like button!

For a full list of AliveNow clients, please click here