AliveNow & MEC launch India’s first automobile Messenger chatbot for Mercedes-AMG ’50 Years of Driving Performance’

Drawing from their philosophy of being ‘Driven by Performance,’ Mercedes-Benz became the first ever automobile brand in India to launch a Facebook Messenger chatbot to commemorate ’50 years of AMG’. AMG has had a history of many firsts and they took this one step further with the ’50 years of AMG’ Chatbot. Built by award winning digital agency, alivenow in collaboration with media agency MEC, the chatbot was launched earlier this week with hundreds of users already interacting with it.

The chatbot unlocks the AMG journey of ’50 years’ through a dynamic narrative, which gives fans a chance to test their AMG knowledge with a quiz and gets them to travel through time by throwing facts from different years. Known for its ‘One man, One engine’ philosophy the AMG chatbot creates a custom video for each fan with their name in it, drawing parallels between their pursuit of excellence and that of AMG’s. Mercedes-Benz and AMG enthusiasts can interact with the bot here – https://m.me/50YearsOfAMGChatbot

Speaking about the ’50 years of AMG’ chatbot, Mr. Amit Thete, General Manager for Marketing and CRM at Mercedes-Benz India said, “For AMG, we are always looking to bring out new innovations. With this AMG chatbot, we can say that we were able to translate the brand philosophy digitally while creating an interesting experience for our AMG fans across India. We invite all our fans out there to join us in celebrating ’50 years of driving performance’.”

Head of Business at alivenow, Mohammad Faiyaz Ali shared, “It was exciting to team up with Mercedes-Benz and MEC for this innovative messenger bot! It is not every day that you work on packing ’50 years’ of achievements and heritage into one single activation, and we had no doubt that Messenger would be the ideal platform for this execution. With help and insights from Mercedes-Benz and MEC, we were able to create an experience that AMG buffs would cherish.”

Mukti Kumaran, GM West, MEC India added, “This is an important event for us, and we were very focused on bringing out the AMG heritage to our fans with one tool which would engage with them, educate them and reward them for their loyalty. The idea was to show AMG fans that they’re special and to draw a parallel between their drive for perfection with ours. And also to give them a virtual walk through of ’50 years’, and I think we’ve been able to do that.”

Alivenow has been one of the few digital agencies in India creating unique chatbot experiences for brands. In the last few months they’ve launched innovative chatbots for Pepsi, Emirates NBD and others. With more users on messaging apps than on social networking sites, bots are picking up traction. In F8, Facebook announced some innovative upgrades to the messenger platform like chat extensions, rich gameplay, smart replies and more. Users can visit the Mercedes-Benz India facebook page, or click on this link to interact with the AMG chatbot – m.me/50YearsOfAMGChatbot

CASE STUDY: PVR Cinemas on Facebook – Film Quotient Campaign

How AliveNow helped engage the movie-crazy audience on the PVR Cinemas Facebook page.

PVR approached us to see what interesting, creative and viral ideas we had in mind to engage with the large fan base on the page. The audience on the page were young and outgoing in nature. They also had a passion for movies and were fans of many actors, directors, films, etc. In general we could say that the knowledge level of these fans for movies was high. We came up with a simple but viral application on Facebook to engage with the audience on PVR and the campaign was a huge success!
 



Press Release –

Gridz, a well-known IT & Telecoms solutions company in Dubai, UAE have now chosen Alivenow,  an award-winning full-service  social media agency in Bangalore as their social media partner who would thereby, take care of all their functions.

They specialize in Customized Development, Web Portals, IT Integration and Logistical Fulfillment Solutions.They aim at not only providing systems, but complete end to end solutions including consultancy, implementation after sales services and support.

The latest establishment by Gridz is a e-Commerce Portal called, “gridzDIRECT”. It’s a consumer electronics portal addressing both corporate and individual requirements. The portal has a user friendly purchasing process with a complete supplier, customer and logistics integration. One of the major differentiation of gridzDIRECT is the use of a locally approved payment gateway that accepts UAE Dirhams with no hidden charges. 


VIDEO: UniverCell Mahesh Babu Campaign – Social Media Case Study

UniverCell, a leading mobile phone retailer wanted to leverage Facebook for their famed Mahesh Guarantee campaign. Their aim was to target audiences only in AP (Andhra Pradesh) and also receive entries for this campaign via Facebook. This is how we executed the campaign online.

Don’t forget to watch other case study videos – Aditi Technologies | Prestige Smart Kitchen


Press Release: Naturals Unisex Salon and Spa Appoints AliveNow as it’s Social Media agency

Bangalore, 21st May, 2012


Naturals Unisex Salon and Spa, who are India’s fastest growing salon chain has appointed AliveNow, the award winning social media agency from Bangalore to manage their social media and online duties. With the number of salon’s expanding at a rapid pace, Naturals wanted to partner with the right company to help them leverage the social media and online space for effective and creative marketing and branding. Being a retail chain, Naturals realizes the importance of the social platform and being a consumer-facing company, it becomes even more critical for the Naturals brand to be active and present on social media channels.

Mr. Vaibhav Kumaravel, Head of Online Media Marketing, Naturals Salon and Spa said, “We at Naturals understand the need to be present and active on the digital space. There is immense potential that can be tapped with the right push. We chose to partner with AliveNow because of their expertise in Social Media. We believe that they are the right people to represent us and are very happy to be working with them.”

Mr. Adhvith Dhuddu, CEO of AliveNow added, “We are very happy to be associated with a fast growing and vibrant retail brand like Naturals. The growth story of Naturals is quite outstanding and we are thrilled to be working with the incredible marketing team. We’ve already devised some very interesting and creative social media campaigns keeping the target audience in mind and will roll them out very soon. It’s critically important for any B2C brand, especially retail players, to be present and active on social media and then to listen, engage and excite the audience on social. We plan to do just that with innovative and interactive campaigns targeted at the right audience.

About Naturals: Naturals – India’s No.1 Family Salon & Spa, is synonymous today with beauty care and styling in India, a Pioneer in the concept of Unisex Salons in India. Founded by Mrs. Veena K in the year 2000. Naturals Beauty salon is the one that has revolutionized the concept of beauty and styling in days when grooming was limited to nothing other than regular haircuts. Over years, it has grown leaps and bounds to become one of the finest beauty and wellness destinations across India with over 140 salons and expanding. Naturals is acknowledged as the most happening chain of beauty care centers in India.

Actor Genelia D’Souza is well known for her bubbly image as is every outlet across India belonging to the Naturals chain, which Genelia is the brand ambassador of. As of today, Naturals has reached out to Indians for their styling needs. In fact, Genelia has been a Naturals customer and has been visiting the Hyderabad branch for a while now and also uses Naturals for her outdoor shoots to meet her styling needs.

About AliveNow: AliveNow is a full-service award-winning social media agency based in Bangalore offering a range of social media services. They have worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India. Find out more at alivenow.in