Digital Marketing News: Innovative Content Marketing Strategy for Facebook using Newsfeed SmartApps

Have you checked out this clever little technology called Newsfeed SmartApps? This patent pending product lets brand create facebook posts that are interactive and playable right in the newsfeed! Newsfeed SmartApps literally introduces a new content type or a new genre of content that a digital marketer and a social media strategist has in their content marketing toolbox.

Currently you are limited to posting photos, videos, GIFs and links to external URLs as a facebook post. While these are great content types, there are limitations which newsfeed smartapp technology solves. For example, with this tool you can have interactive games playable right in the newsfeed, or have buzzfeed type quizzes that work directly in the newsfeed.

Here’s a short video of how newsfeed smartapps work.

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Social Media Content demand requires continuous effort

What keeps any brand on social media interesting and always engaging?? CONTENT! The demand for social media content and digital content strategies has grown significantly over the past couple of years, as businesses try to capture and engage the attention of the growing consumer presence on social networking sites. While it makes sense to drive forward product or service marketing with a social media-enhanced campaign strategy, it is also becoming more effective to employ long-term social media content presence.

Read the full article on EquiMedia