It’s counterintuitive, but consumers who use online coupons tend to spend more and drive incremental business than those who don’t. According to a new survey of consumers conducted by Forrester Consulting (commissioned by online coupon company WhaleShark Media), active coupon users reported spending more than $800 per year with e-commerce sellers than the less active coupon users ($1,805 vs. $1,025). Moreover, nearly three-quarters of active coupon users said they would be more likely to try a new brand if they had a coupon or promotion code, compared with 54% of less active coupon users.
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There’s no denying the fact that social media has impacted consumer behavior in a significant way. Most, if not all of the brands have a bunch of social media enthusiasts who spend a lot of their time on social media platforms, specially Facebook and twitter. Therefore it is vital for every business to include and integrate e-commerce in their social media strategy. In this article you can find some easy to follow social media strategies to promote your e-commerce business to take your social strategy to a higher level of success. Some of the important points discussed include – How do you choose the right social media channel to reach your customers, can you monitor your competition to harvest intelligence, how you should promote your product and not push it.