Have you checked out this clever little technology called Newsfeed SmartApps? This patent pending product lets brand create facebook posts that are interactive and playable right in the newsfeed! Newsfeed SmartApps literally introduces a new content type or a new genre of content that a digital marketer and a social media strategist has in their content marketing toolbox.
Currently you are limited to posting photos, videos, GIFs and links to external URLs as a facebook post. While these are great content types, there are limitations which newsfeed smartapp technology solves. For example, with this tool you can have interactive games playable right in the newsfeed, or have buzzfeed type quizzes that work directly in the newsfeed.