Drawing from their philosophy of being ‘Driven by Performance,’ Mercedes-Benz became the first ever automobile brand in India to launch a Facebook Messenger chatbot to commemorate ’50 years of AMG’. AMG has had a history of many firsts and they took this one step further with the ’50 years of AMG’ Chatbot. Built by award winning digital agency, alivenow in collaboration with media agency MEC, the chatbot was launched earlier this week with hundreds of users already interacting with it.
The chatbot unlocks the AMG journey of ’50 years’ through a dynamic narrative, which gives fans a chance to test their AMG knowledge with a quiz and gets them to travel through time by throwing facts from different years. Known for its ‘One man, One engine’ philosophy the AMG chatbot creates a custom video for each fan with their name in it, drawing parallels between their pursuit of excellence and that of AMG’s. Mercedes-Benz and AMG enthusiasts can interact with the bot here – https://m.me/50YearsOfAMGChatbot
Speaking about the ’50 years of AMG’ chatbot, Mr. Amit Thete, General Manager for Marketing and CRM at Mercedes-Benz India said, “For AMG, we are always looking to bring out new innovations. With this AMG chatbot, we can say that we were able to translate the brand philosophy digitally while creating an interesting experience for our AMG fans across India. We invite all our fans out there to join us in celebrating ’50 years of driving performance’.”