Digital Marketing News: Innovative Content Marketing Strategy for Facebook using Newsfeed SmartApps

Have you checked out this clever little technology called Newsfeed SmartApps? This patent pending product lets brand create facebook posts that are interactive and playable right in the newsfeed! Newsfeed SmartApps literally introduces a new content type or a new genre of content that a digital marketer and a social media strategist has in their content marketing toolbox.

Currently you are limited to posting photos, videos, GIFs and links to external URLs as a facebook post. While these are great content types, there are limitations which newsfeed smartapp technology solves. For example, with this tool you can have interactive games playable right in the newsfeed, or have buzzfeed type quizzes that work directly in the newsfeed.

Here’s a short video of how newsfeed smartapps work.

Brands such as Pepsi, Dettol, BMW, Nike, Mercedes, HSBC and hundreds more have used this technology to amplify post engagement and get more ROI on their content strategy. Global agencies like Ogilvy, JWT, Mindshare, Havas, Cheil, MEC and other’s have worked with newsfeed smartapps to deploy interactive posts for their clients. Here’s a full list of newsfeed smartapps clients and partner agencies.

Check out the use cases section on the newsfeed smartapps website to see various examples of how brands have used this tool.

Press coverage of Newsfeed SmartApps campaign for Reebok’s Facebook audience

Our subsidiary, Newsfeed SmartApps recently partnered with leading digital agency, isobar to launch a fun and engaging Newsfeed SmartApp for Reebok India. This was to promote the launch of Reebok ZPump shoes and get engagement and interaction with fans on the Reebok India Facebook page.

Newsfeed SmartApps team along with isobar and Reebok India launched a game where users have to run in 3 different environments and cross hurdles in the best possible time. Winners got ZPump shoes and the campaign has been a great success so far. Given below is some of the coverage we got for this activation.

Ad Age India –

Best Media Info –

AdGully –

Digital Market Asia –

Campaign Brief Asia –

Abodo Magazine –

Sneakers News –


Zeno Group and Motorola Vietnam newsfeed smartapps