Digital Marketing News: Innovative Content Marketing Strategy for Facebook using Newsfeed SmartApps

Have you checked out this clever little technology called Newsfeed SmartApps? This patent pending product lets brand create facebook posts that are interactive and playable right in the newsfeed! Newsfeed SmartApps literally introduces a new content type or a new genre of content that a digital marketer and a social media strategist has in their content marketing toolbox.

Currently you are limited to posting photos, videos, GIFs and links to external URLs as a facebook post. While these are great content types, there are limitations which newsfeed smartapp technology solves. For example, with this tool you can have interactive games playable right in the newsfeed, or have buzzfeed type quizzes that work directly in the newsfeed.

Here’s a short video of how newsfeed smartapps work.

Brands such as Pepsi, Dettol, BMW, Nike, Mercedes, HSBC and hundreds more have used this technology to amplify post engagement and get more ROI on their content strategy. Global agencies like Ogilvy, JWT, Mindshare, Havas, Cheil, MEC and other’s have worked with newsfeed smartapps to deploy interactive posts for their clients. Here’s a full list of newsfeed smartapps clients and partner agencies.

Check out the use cases section on the newsfeed smartapps website to see various examples of how brands have used this tool.

Press coverage of Newsfeed SmartApps campaign for Reebok’s Facebook audience

Our subsidiary, Newsfeed SmartApps recently partnered with leading digital agency, isobar to launch a fun and engaging Newsfeed SmartApp for Reebok India. This was to promote the launch of Reebok ZPump shoes and get engagement and interaction with fans on the Reebok India Facebook page.

Newsfeed SmartApps team along with isobar and Reebok India launched a game where users have to run in 3 different environments and cross hurdles in the best possible time. Winners got ZPump shoes and the campaign has been a great success so far. Given below is some of the coverage we got for this activation.

Ad Age India – http://www.adageindia.in/marketing/cmo-strategy/reebok-launches-new-game-on-facebook-newsfeed/articleshow/54691918.cms

Best Media Info – http://www.bestmediainfo.com/2016/10/isobar-partners-with-facebooks-newsfeed-for-reebok-india/

AdGully – http://www.adgully.com/isobar-partners-with-newsfeed-smartapps-to-launch-unique-facebook-activation-for-reebok-india-69105.html

Digital Market Asia – http://www.digitalmarket.asia/2016/10/reebok-gets-indians-running-on-fb-for-new-campaign/

Campaign Brief Asia – http://www.campaignbriefasia.com/2016/10/isobar-india-and-newsfeed-smar.html

Abodo Magazine – http://adobomagazine.com/campaign-spotlight/isobar-partners-newsfeed-smartapps-launch-unique-facebook-activation-reebok-india

Sneakers News – http://www.sneakers-news.com/news/41530/isobar-partners-with-newsfeed-smartapps-to-launch-unique-facebook-activation-for-reebok-india

 

Zeno Group and Motorola Vietnam newsfeed smartapps

 

Newsfeed SmartApps are Interactive Posts on the Facebook Newsfeed.

Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed Smartapps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution for their clients.

Havas Chicago worked with us to launch a Newsfeed SmartApp for AutoZone USA where users could scratch to reveal a new product and unlock a link for a discount. This is a great way to use newsfeed apps for coupons and promotions.

Ogilvy Singapore worked with Newsfeed SmartApps to launch a creative activation for Qantas Airlines’ Syndey Adventure promotion. Right in the facebook newsfeed, users could choose a sydney adventure that interested them.

Cheil’s London office used newsfeed apps twice for Samsung UK. For both the Samsung Galaxy S5 and S6 launches they used newsfeed apps in very creative ways. With Newsfeed apps they had a split screen with a live stream on the left and twitter clues on the right about where the Galaxy phone’s were hidden and the first user to find the phones in different cities won the phone.

Omnicon Dubai deployed Newsfeed SmartApps for Ramadan as clients like Pepsi and 7up used it to convey wishes and spread the celebratory mood. Another brilliant use of newsfeed app was by Starcom’s Dubai office when they used it for Kraft foods during Ramadan. In one post they had a calender with 30 dates and each date had 3 recipe videos. So in one post or status update, Kraft achieved something quite amazing – they had 90 videos that users could view.

Newsfeed SmartApps solves many problems both on the client and agency side. Clients are looking for new and creative ways to engage with their Facebook audience and agencies too are looking for fresh and innovative ways to communicate with the large audience the brand speaks to on Facebook. Keep checking the newsfeed smartapps facebook page for new and interesting apps we launch. Get in touch with your requirements and we’ll be happy to help!