Social Media and local elections in India

An interesting article about how candidates in local polls are using social networking sites like Facebook, twitter and YouTube to garner votes in India. This might come across as something new and innovative, but across the US, candidates from both parties use social media extensively for both local and national elections. But the 2014 Lok Sabha election, that’s expected to be a fight between Rahul Gandhi and Narendra Modi will definitely have a huge social media and online angle to it. India has over 100 million internet users and close to 50 million Facebook users, this number is of course all set to rise by 2014. So with such a huge portion of the electorate online, it would be foolish not to have an online and social strategy.
You can read that interesting article here

HBR Blog Network: India’s exploding digital economy

A superb article by on the HBR blog network that talks about the exploding digital economy in India. Some mind boggling facts: By 2015, India is expected to have 376 million internet users (more than the population the USA). Currently, India has just over 100 million internet users. Only 11% of internet users currently transact online, this is set to rise exponentially in the next few years. More interesting facts, figures and insights in the article below.

More: Read the full article here

TOP 10 Most Read Articles in 2011 on AliveNow’s Blog

The AliveNow team wishes each and everyone of you a happy and prosperous 2012! We’d like to share the top 10 most read articles from our blog in the year 2011.

VIDEO: The Social Indian Consumer!

Online media is going to change the way the Indian consumers network and communicate. This trend is beginning to grab marketers attention and they are looking towards every possible online outposts to reach to their audience.

Indians spend more time on Social Media sites than on Email – Nielsen India

In a recent report by Nielsen India, it was crystal clear that Indian’s are now spending more time on social media sites than on person e-mail. Social Media in India is growing at close to 100 percent and is likely to touch 45 million users by 2012. Another important point made in the report was that, “One third of India’s online consumers are aware of brands that have an online presence; over 50 percent of social media users perceive brands that have a social media presence as being “innovative””

Also to quote from the report, “According to a study on social media usage by Nielsen conducted in collaboration with AbsolutData, nearly 30 million Indians who are online consumers are members of social networking sites and about two-thirds of them spend time on these social networking sites daily. More importantly, Indians spend more time on social media than they do checking personal email. According to the study, an equal number spend up to an hour on social networking and email. However while just 8% spend between an hour and three hours on personal email, 20% spend the same time on social media sites.” Lot’s of other interesting data and charts in the article and the report. Make sure you download the report and find out more! 

Download the Report: Click here  |  Read the article: Click here