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In a recent report by Nielsen India, it was crystal clear that Indian’s are now spending more time on social media sites than on person e-mail. Social Media in India is growing at close to 100 percent and is likely to touch 45 million users by 2012. Another important point made in the report was that, “One third of India’s online consumers are aware of brands that have an online presence; over 50 percent of social media users perceive brands that have a social media presence as being “innovative””
Also to quote from the report, “According to a study on social media usage by Nielsen conducted in collaboration with AbsolutData, nearly 30 million Indians who are online consumers are members of social networking sites and about two-thirds of them spend time on these social networking sites daily. More importantly, Indians spend more time on social media than they do checking personal email. According to the study, an equal number spend up to an hour on social networking and email. However while just 8% spend between an hour and three hours on personal email, 20% spend the same time on social media sites.” Lot’s of other interesting data and charts in the article and the report. Make sure you download the report and find out more!