How would you react, if you’ve been asked to be the voice of your country on Twitter?? Sounds very offbeat, right?? Well the Swedish government, in order to promote tourism, has been involved in what can be called as a very injudicious initiative.
As a part of their strategy to project Sweden as a tourist destination, the Swedish government has been handing over the @sweden Twitter account to a different citizen every week.
But the CEO of VisitSweden, Thomas Brühl thinks otherwise. As told to Mashable, “No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world.” But, certainly, this hasn’t gone right for them.
To read all the controversial Tweets by the Swedish resident handling the @sweden account, click here
What are your thoughts?? Share them in the comments