A smart marketing campaign which is a cool mix of online and offline experience. This amazing campaign was a part of marketing strategy by Mini in Germany. They used an offline kiosk, called it as photo box, to snap a picture of any visitor by making them wear ear muffs which was used to highlight the fashionable mirrors on the car, and the pic can then be seen on a billboard. Participation for this same campaign could also be done through their Facebook page. The best part was their amazing Facebook integration allowing people to participate from all around the world.
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