AliveNow creates an AR Camera Filter for Facebook & Priyanka Chopra’s Live-Athon.

Creative tech agency, Alivenow developed a Facebook AR Camera Filter for Facebook’s special #SocialForGood Live-Athon event with Priyanka Chopra.

India’s first Facebook Live-Athon had celebrity guests like Janhvi Kapoor, Ishaan Khatter, Imtiaz Ali, Soundarya Rajnikanth, Ayushmann Khurrana and many more join Priyanka Chopra as they discussed important topics like mental health, cyberbullying and women entrepreneurship.

For this event, AliveNow built a Facebook AR Camera experience that enables users globally to record and share their #SocialForGood pledge. Launched directly from the Facebook Camera, upon the press and hold record action, the pledge scrolls up from the bottom of the screen which the user reads.

Many of the celebrities who were part of the event and hundreds of netizens have already shared their #SocialForGood pledge’s on Facebook, Instagram, and Twitter.

Commenting on this creative use of AR filters, Adhvith Dhuddu, CEO of AliveNow shared, “When Facebook came to us they had a very clear brief and expectation. Given that the Social For Good event highlights the amazing positive things possible through social media, they wanted a simple, unique and creative way to let users share their pledge as well. With a Facebook AR Camera Effect, we could do just that. Anyone around the world could record and share their pledge and with celebrities sharing their pledges, the impact was amplified.”

User’s can visit Facebook’s Bollywood page: or click on this link to experience the AR Camera Effect and record their pledge –