An Interactive Tool built for Cadbury Dairymilk that lets you create Personalised #SayThankYou Cards this IPL Season

Cadbury Dairymilk re-launched its #SayThankYou Campaign this IPL season in partnership with the team - Mumbai Indians. This year, the brand wanted to give its fans a way to create personalised, digital #SayThankYou cards to thank all those who support them.

Here’s how we helped - we built and deployed a robust, digital tool, that lets users create #SayThankYou cards for up to 3 people at a time in 3 simple steps. They could upload pictures of people they want to thank, enter their names and pick a message for them to generate a personalised #SayThankyou Card!

All of this without any additional app download!

What’s more? They could also download this card, or share it on social media with the campaign hashtags, to stand a chance to win a Mumbai Indians gift hamper.

Try it yourself! Visit to create your own, personalised #SayThankYou card, and share it with the people who support you!