Beauty Product Discovery with AR for Oriflame’s new Lipstick range

Oriflame, an internationally loved beauty and cosmetics brand, partnered with AliveNow, a global creative tech studio, to bring this vision to life with an immersive AR lipstick try-on experience deployed on Meta platforms. Designed to help users instantly visualize different lipstick shades, the experience blends beauty, interactivity, and cutting-edge augmented reality into a seamless product-exploration journey.

The objective was simple yet strategic: give Oriflame customers an intuitive, fun, and frictionless way to try out lipstick shades directly from their phones—without needing to visit a store or physically test any products.

Why AR Try-On Experiences Matter for Beauty Brands

Consumers today are digital-first, and beauty purchase journeys increasingly start on social platforms. Virtual try-ons bridge the gap between inspiration and action by:

• Boosting Consumer Confidence — Users see exactly how a shade looks on them before purchasing.
• Reducing Return Rates — Better pre-purchase clarity leads to more satisfied customers.
• Increasing Engagement — AR content naturally invites interaction, exploration, and sharing.
• Elevating Brand Perception — Tech-forward experiences help beauty brands stand out in a crowded market.

With platforms like Meta, TikTok, and Snapchat embracing AR as a core format, brands leveraging these tools gain a significant storytelling and conversion advantage.