BFF's with VOGUE Amazon Alexa skill lets you win Amazon Pay vouchers!

Alexa has wormed her way into Indian households in recent years. Leveraging this interactive voice platform, Colors Infinity partnered with Amazon Alexa and Bangalore based creative technology company alivenow to create a unique Amazon Alexa voice skill that users can interact with and earn Amazon Pay vouchers.

BFF’s with VOGUE is the famous show where host Neha Dhupia takes us through her cozy apartment along with Bollywood’s who’s-who to turn up the heat with some spicy quizzes, quirky games and a whole load of B-town gossip. Done watching the latest episode?Head over to an Alexa enabled device and just say, “Alexa, play BFF Quiz,” and Neha welcome’s you to try the fun BFF quiz.

You can then answer a series of questions by simply replying with a YES or NO. What’s more, the game lets you win cash credited back to your Amazon Pay account every week. Think you know your favorite celebrity? Play more to stand a chance to win more!

Speaking about this innovative campaign, Senior Account Manager from alivenow, Pranav Sitaraman said, “Voice-activated entertainment is an up and coming platform on Amazon’s Alexa. We took this one step further to create a one-of a kind engagement where we remunerate fans within the same platform; simple, yet addictive. With Neha lending her voice for the Alexa Skill, it makes the user’s experience truly authentic and enjoyable.”

Elaborating on the marketing campaign, Navin Shenoy, Head of Marketing – Youth, Music & English Entertainment, Viacom18, said, “At Colors Infinity, we’re constantly driven to exceed our efforts beyond industry standards and benchmarks set by ourselves at the onset of every campaign. Bringing together the advanced technology of Alexa with the essence of our show – BFFs With Vogue, is a prime example of innovation that boosts the engagement on the show.”