Big Bazaar launches Bachat Rush Newsfeed SmartApp game for Mahabachat!
What’s better than saving money? Saving money whilst having fun. That’s precisely what Big Bazaar is offering its customers with their ongoing Mahabachat campaign. Partnering with Bangalore-based creative tech agency AliveNow, the new Bachat Rush Newsfeed SmartApp game provides players with the opportunity to avail shopping coupons with extra discount.
Players are given 1 minute to collect as many points as possible. An easily attainable score that allows players to win their lucky coupon and with a higher score players receive a coupon for themselves as well as a coupon for a friend or family member as well. Additionally, all participants are entered to win the grand prize of ₹5,000 worth of free Mahabachat shopping spree at Big Bazar.
In little over 10 days, lakhs of people engaged with the game and received their lucky coupons which can be used in the store to redeem special discounts. Such easy to play & addictive games, themed according to the target group have witnessed a massive jump in participation, more than twice in one year, which only explains the rapid growing rate at which Indian consumers are interacting with brands and their social media engagements.
This instant win game not only helped Big Bazaar educate their existing & potential customers about latest offers/deals but turn the educational event fun, engaging & rewarding as result boosting the conversion significantly in almost any category. Most importantly, the way the Big Bazaar has presented the game to its customers is really absorbing. Publishing the game in different platforms like Facebook, Instagram, WhatsApp, Website Banners, etc. has helped gain amazing traction and capture as much participation as possible from the audience.
Pawan Sarda - Head Digital, Future Group shares, “Mahabachat is one of the biggest shopping festivals and gamification is one of our biggest driver for online to offline conversion to Big Bazaar stores. We have gamified the way users earn Coupons & this has worked extremely well for both the brand and the users who engage with us .We are constantly experimenting and creating new ways to be relevant to the young audience who is always on the go in this Digital era.”
Gurjeet Singh, Account Manager at AliveNow shared, “We thoroughly enjoyed working with the Future Group team and it has been pretty challenging & fascinating to come up ideas for their captivating campaigns. The game design, functionality & the concept plays a very big role in the outcome. We love to push boundaries when it comes to creating new and innovative gamification concepts for the consumers that drives them into the funnel to achieve the conversion aimed at.”
So lights are green, wear your seatbelts and go for a Bachat Drive. Click here to play.