Bring the Sky Alive: Snapchat AR Fireworks Lens Lights Up the Celebrations with sky detection

Celebrate anywhere with Snapchat AR Fireworks Lens! Using real-time sky detection and tracking, users witnessed stunning virtual fireworks in their own skies – an immersive New Year AR experience built by AliveNow.

Reimagining Festive Celebrations with Augmented Reality

When the clock struck midnight and the world prepared to welcome a new year, turn the sky itself into a canvas for celebration. The global creative tech studio crafted a Snapchat AR Lens that brought dazzling fireworks to life

This innovative campaign showcased real-time sky detection and tracking and segmentation, allowing users anywhere to aim their phone at the sky and see an explosion of virtual fireworks right where they stood. Whether it was a quiet countryside or a bustling city, the experience was personalized, magical, and shareable.

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Watch the Campaign in Action

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How AliveNow Delivered Magic in the Sky

AliveNow’s AR team leveraged Snapchat’s advanced sky detection and tracking features to produce an effect that merged the physical and digital worlds seamlessly. The experience dynamically aligned with the user’s real-world sky conditions, adapting its display to create a believable illusion of fireworks in motion.

The result? An immersive, user-driven AR activation that made every moment feel celebratory and uniquely personal.

This campaign is a strong example of how AR-based festive experiences can enhance brand reach—especially during global moments of connection like New Year’s Eve.

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Expanding Beyond Instagram Filters

While Instagram AR filters are no longer available, Snapchat continues to be a powerful platform for AR engagement. AliveNow also helps brands recreate AR experiences across TikTok or WebAR, ensuring accessibility to all audiences regardless of their preferred platform.

For marketers, this means platform flexibility and creative continuity—AR concepts can live beyond a single platform, adapting to where audiences spend their time most.

• Snapchat: For interactive, world-facing lenses with powerful tracking systems.
• TikTok: For engaging, short-form video interactions powered by AR effects.
• WebAR: For frictionless browser-based AR experiences accessible from any link or QR code.

This multi-platform capability ensures that your brand’s AR activations remain visible and interactive across social environments.

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Why This Matters for Brands and Agencies

In a world where audiences expect fresh, engaging, and memorable digital experiences, AliveNow consistently helps brands push creative boundaries.

The New Year Fireworks Lens demonstrates how AR can:

• Deliver instant joy through immersive participation.
• Encourage organic social sharing during high-engagement events.
• Reinforce a brand’s technology-forward identity.

For partner agencies—be it creative, media, or digital—AliveNow serves as a trusted technology collaborator, transforming creative intent into interactive, scalable, and measurable experiences.

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The Future of AR-Driven Festive Campaigns

Celebrations no longer have to be limited by location. With augmented reality, brands can empower audiences to co-create moments right where they are.

By combining spatial computing, AI enhancements, and real-time rendering, AliveNow continues to redefine how moments like New Year’s Eve, Diwali, or Eid can be experienced worldwide—immersive, interactive, and deeply personal.

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About AliveNow

AliveNow is a global creative tech studio that partners with brands and agencies to craft experiences at the intersection of creativity and technology. From web-based games and gen AI campaigns to AR/VR/MR activations, AliveNow helps brands deliver engaging, technology-powered stories that connect with audiences globally.

Explore more of AliveNow’s work at www.alivenow.in.