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Bringing Ramadan Togetherness to Life: Centrepoint’s Ramadan of Radiance Snapchat AR Lens by AliveNow
Snapchat AR Lenses

Bringing Ramadan Togetherness to Life: Centrepoint’s Ramadan of Radiance Snapchat AR Lens by AliveNow

Author - Sneha
August 28, 2025
3 min read

Ramadan is a time of connection, reflection, and celebration with loved ones. This year, AliveNow, a leading global creative tech studio, partnered with Centrepoint to design an engaging and culturally resonant digital experience for their Ramadan of Radiance campaign. Using the power of Snapchat’s augmented reality platform, we created a playful and interactive Snapchat AR […]

Ramadan is a time of connection, reflection, and celebration with loved ones. This year, AliveNow, a leading global creative tech studio, partnered with Centrepoint to design an engaging and culturally resonant digital experience for their Ramadan of Radiance campaign. Using the power of Snapchat’s augmented reality platform, we created a playful and interactive Snapchat AR lens that celebrates togetherness during this special season.

Campaign Overview: Engaging Community Through Festive AR

The campaign focused on delivering an AR lens that invited users to share the joy of Ramadan with their Snapchat friends by:

  • Dragging and dropping Bitmoji friends: Users could move their Snapchat Bitmoji friends into various festive categories, creating personalized and shareable moments.
  • Emphasizing celebration and unity: The lens showcased the spirit of Ramadan by encouraging users to connect and make memories within their circle.
  • Easy accessibility: Available directly on Snapchat, the lens required no downloads or complex activations.

This experience was designed to blend traditional values with modern technology seamlessly, fostering emotional connection during the holy month.

AliveNow’s Role: Designing Cultural Connection Through Creative Tech

Leveraging our expertise in AR and immersive tech, AliveNow developed this Snapchat Lens to:

  • Create a culturally relevant and interactive experience that resonates with the target audience.
  • Encourage extended user engagement via playful interaction with friends’ Bitmojis.
  • Provide a smooth, intuitive interface accessible to all Snapchat users.
  • Amplify Centrepoint’s brand message of celebration, love, and togetherness during Ramadan.

Our creative tech approach ensures that marketing campaigns go beyond visibility to foster genuine emotional engagement.

Why Snapchat AR Lenses are Powerful for Brand Campaigns

For marketers and agencies, Snapchat AR lenses offer:

  • High user engagement: Snapchatters use AR lenses daily with substantial time spent per session.
  • Viral potential: Easily shareable content increases organic reach.
  • Cultural relevance: Perfect for seasonal celebrations and targeted messaging.
  • Seamless integration: Works natively on Snapchat, the platform favored by millennials and Gen Z demographics.
  • Measurable impact: Detailed analytics on reach and engagement inform campaign success.

AliveNow’s proficiency enables brands to harness these benefits effectively for large-scale campaigns.

Impact and Results: Centrepoint’s Ramadan of Radiance Success

The campaign generated impressive results, including:

  • Millions of Snapchatters reached across Saudi Arabia, UAE, and Kuwait.
  • Average user engagement time soaring around 19 seconds — a strong indicator of immersive interaction.
  • A remarkable offline ROI, with some reports indicating nearly 14x returns in key markets.
  • Exceptional consumer engagement, reportedly 1500x higher than other platforms during the campaign.
  • Boosted brand awareness and enhanced emotional connection through an authentic cultural experience.

These outcomes underscore the power of blending creativity, technology, and culture in marketing.

Partner with AliveNow for Innovative AR Campaigns

For marketing teams and agencies aiming to deliver culturally significant, immersive tech experiences that resonate globally and locally, AliveNow offers bespoke AR, VR, MR, Gen AI, and interactive gaming solutions.

Harness the future of marketing by creating memorable brand moments that inspire and unite—just like Centrepoint’s Ramadan of Radiance campaign.

About AliveNow

AliveNow is a global creative technology studio specializing in web-based games, generative AI campaigns, AR/VR/MR experiences, and more. We partner with brands and agencies worldwide to realize innovative marketing visions through cutting-edge technology and creativity.Discover more at www.alivenow.in.

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SnehaAuthor