Bringing Riyadh Seasons -Boulevard City to Life: A Hyper-Casual Spot & Win Game by AliveNow

Bringing Riyadh Seasons – Boulevard City to Life Through Gamified Experiences

At AliveNow, we’re always looking for innovative ways to merge cultural relevance with captivating digital experiences. One of our recent projects in Riyadh Seasons showcased how interactive gameplay can turn iconic destinations into engaging, reward-driven entertainment for audiences worldwide.

We partnered on a hyper-casual game centred around Riyadh Seasons Boulevard City, one of the key cultural and entertainment destinations in the region. The game not only captured the visual beauty of the venue but also embedded fun, fast-paced mechanics that made players come back for more.

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Campaign Overview

• Challenge: Create an engaging brand experience rooted in Riyadh’s cultural hub, the Riyadh Seasons Boulevard City
• Solution: Build a hyper-casual, mobile-friendly game where players spot and tap His Excellency Turki Alalshik as quickly as possible amidst the stunning backdrops of Boulevard City at Riyadh Seasons – intricate artwork poster.
• Reward: Participants who performed well in the game stood a chance to win exciting rewards, increasing motivation and overall participation.

This campaign perfectly demonstrates how gamified mechanics can drive attention, create memorable cultural tie-ins, and deliver meaningful engagement results.

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Game Mechanics: Swipe, Spot, Tap

The experience was designed as a swipe-and-tap hyper-casual challenge. Gamers got dropped into scenes filled with vibrant visuals of the Boulevard. Their mission: quickly identify and tap on Turki Alalshik hidden across the artwork.

This simple but addictive interaction kept the user journey light, snappy, and entertaining, while ensuring that participants retained focus on the brand’s visual identity and cultural connection to Riyadh.

By balancing player-friendly UI, snappy responsiveness, and rewarding gameplay, AliveNow delivered an effortless yet memorable gamified product.

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Why Hyper-Casual Games Drive Marketing Success

Hyper-casual games are one of the most effective creative tech solutions for marketers today. Here’s why this format is so powerful:

• Instant Accessibility: No downloads, runs on all devices.
• Quick Engagement: Ideal for short, impactful interactions.
• Scalable Reach: Perfect for campaigns targeting large and diverse audiences.
• Reward Ready: Easily integrates incentives, contests, or redemptions.
• Data Friendly: Captures audience participation insights for future campaigns.

For brands, hyper-casual games bridge the gap between interaction and storytelling—they keep users entertained while anchoring the message to a cultural or brand context.

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The Boulevard City, Riyadh Seasons Impact

Boulevard City, Riyadh is already a global entertainment hotspot. By combining these iconic visuals with hyper-casual gameplay, the campaign amplified:

• Cultural connection with local and regional audiences.
• Brand association with fun and rewarding experiences.
• Audience participation through gamified contests and rewards.

This campaign serves as an example of how AliveNow helps brands connect authentically with their communities while ensuring engagement levels that outperform traditional content formats.

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Watch the Campaign in Action

Here’s a quick look at how the campaign came alive:

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AliveNow: Building Future-Ready Campaigns for Brands

AliveNow’s approach is simple—combine creativity with the right tech to deliver campaigns that resonate and engage. From AR/VR/MR campaigns to generative AI activations and hyper-casual games, our team develops immersive solutions tailored for global brands and agencies.

If you’d like to explore gamified marketing, AR experiences, or creative tech activations, get in touch with us at www.alivenow.in. Together, let’s design the campaigns of tomorrow.