Bringing the Spirit of Holi to Snapchat with a vibrant Snap AR Lens!

Holi, the festival of colors, has always been synonymous with joy, connection, and vibrant expression. To capture this unique energy and translate it into the digital realm, we developed an immersive Snapchat AR Lens that invited users everywhere to celebrate Holi in a colorful, interactive, and shareable way.

The core idea behind the campaign was simple yet powerful — to bring the spirit of Holi to life using the playful potential of AR. By leveraging Snapchat’s dynamic camera effects, AliveNow created an experience where users could virtually throw colors, watch vibrant bursts appear around them, and instantly share their festive look with friends.

The lens featured vibrant splashes of color that mimicked real Holi powder. Interactive animations that responded to facial and hand movements. And a joyful soundtrack that enhanced the immersive experience.

In today’s marketing landscape, immersive technologies like AR and VR aren’t just nice-to-have — they’re essential tools for storytelling and engagement. Campaigns like the Holi Snapchat Lens show how brands can leverage AR to connect emotionally, increase interactivity, and drive organic sharing across social platforms.

A single AR experience can achieve:

• Massive reach through user-generated content.
• Authentic engagement driven by playful participation.
• Strong emotional recall tied to a moment or festival.

The result was a delightful blend of creativity and technology — a digital celebration that resonated with Snapchat’s young, expressive audience.